Selena Gomez Is Fully Embracing the Big "Ugly" Color Trend of 2020
Selena Gomez's current promotional tour (for her new album Rare and for lending her voice to Dolittle) has been quite the stylish affair, and naturally, the always directional Gomez is already wearing some of 2020's biggest trends. The S/S 20 runways, in all their 1970s-revival glory, were filled with a popular hue from the decade: an earthy rust-brown that's as close to orange as it is chocolate.
The beauty of this hue is that like camel, white, black, gray, and beige, it's highly versatile, but it feels fresh because it's undoubtedly more under-the-radar. You can also easily pair it with any of the aforementioned neutrals, unlike many other color trends out there. Still not convinced that this "ugly" color will dominate in 2020? Scroll to see how readily Gomez embraced the runway trend and shop our favorite rust-brown pieces on the market right now.
On Selena Gomez: Naked Cashmere Sansa Coat ($495); Thom Brown RWB Tipping Stripe Tee ($632)
On Selena Gomez: Guage81 suit; Victor Glemaud top; Yuul Yie Gloria Glam Heel Boots in Camel Croc ($518)
See It on the Runways
Shop Stylish Rust-Brown Pieces
Next up, the controversial color that'll make any outfit look expensive.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
The Surprising Color Trend With a Cult Following in Hollywood Right Now
Kaia Gerber is a fan.
By Drew Elovitz
-
Sorry to My Beige Coats, But Katie Holmes Just Convinced Me to Prioritize This Color Instead
Bold and unexpected.
By Nikki Chwatt
-
The Rich-Looking Neutral Color I Keep Ordering Instead of Black
It might be even more versatile.
By Allyson Payer
-
The 5 Color Trends L.A. Locals With Expensive Taste Are Wearing
Which hue is for you?
By Michelle Scanga
-
The Color Trend That Will Dominate 2025, According to Pantone
Take a bite.
By Ana Escalante
-
Forget Oval—Selena Gomez Just Got Engaged With the Next *Huge* Engagement Ring Trend
It's dazzling to say the least.
By Eliza Huber
-
Move Over, Black Tights—Everyone Is Opting for This Richer-Looking Color Instead
We love a luxe-looking trend for under $20.
By Natalie Cantell
-
This Is What Fashion People Wear With Sequins so They Don't Look Cheesy
Follow Selena Gomez's lead.
By Allyson Payer