What To Buy Now
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These 26 New Zara Finds Are Future Best Sellers—Guaranteed
Call it a hunch.
By Eliza Huber
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Elegant, Rich Looking, and Pretty to a Fault: Meet the Trend Fashion People Are Losing It Over
Myself included.
By Eliza Huber
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Black Friday Is Almost Here—I'm Keeping an Eye on These 33 Elevated H&M Finds
These expensive-looking pieces are all under $100.
By Jennifer Camp Forbes
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J.Lo Wore the Elegant Trend That Makes Every Outfit Look Like It Came From an Audrey Hepburn Movie
From Charade to Breakfast at Tiffany's.
By Eliza Huber
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33 Under-$100 Nordstrom Finds That Are Giving Serious "Shop Now" Vibes
From suede bags to sleek slip skirts.
By Judith Jones
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The Words "Sold" and "Out" Are Coming for These 36 Zara, H&M, and J.Crew Items
Don't hesitate.
By Eliza Huber
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From Suede Boots to Lace Skirts—Winter's First It Buys Are a Quick Click Away
From J.Crew, Mango, and Zara, of course.
By Eliza Huber
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I Spot These Sweaters at Least Once a Day in NYC—These 24 Are Worth the Hype
From J.Crew to Khaite.
By Eliza Huber
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I Love Them—I'm Sorry: 36 Elegant Buys on My Fall Shopping List
They haunt me.
By Eliza Huber
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Meet This Holiday Season's Most Covetable Accessories
Yes, this is a gifting hint.
By Eliza Huber
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It's Almost Time for Black Friday—These 10 Nordstrom Finds Will Sell Out First
Would I lie to you?
By Eliza Huber
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The Unassuming Color That's About to Be Everywhere
Prepare to change your mind about it.
By Eliza Huber
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9 Staples I Wear at Least Once a Week All Year Long
From August to December.
By Eliza Huber
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J.Crew Just Launched the Buzziest Collab of Fall, and We Tried It
It's joyous.
By Yusra Siddiqui
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Nothing Says "I Work in Fashion" Like Owning and Knowing How to Style This Fall Trend
Here's how to do it right.
By Eliza Huber
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I'm Thinking Ahead—Here's Everything I Already Know I'll Buy Come Spring 2025
Right off the runway.
By Eliza Huber
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The Designer Behind Meghan Markle's Wedding Dress Just Debuted a Jewelry Collection at Reformation
It'll go fast.
By Eliza Huber
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I Tried On the Gap x Cult Gaia Pieces You're About to See Everywhere This Fall
Don't hesitate.
By Nikki Chwatt
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38 The Row–Inspired Amazon Finds I'm Buying Before October's Prime Day Ends Tonight
They're dangerously good.
By Eliza Huber
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Everything You Need to Buy for Fall, All in One Place
I've got you covered.
By Eliza Huber
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My Friends Say I'm a Zara Psychic—39 Fall Finds That Are Fated to Sell Out
They're not wrong.
By Eliza Huber
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From Swan to Boho, All of Fall 2024's Top Trends Are Under $100 at H&M
You know what to do.
By Eliza Huber
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These 30 Items Are Already Defining Fall 2024—Take Note
From boho dresses to luxury watches.
By Eliza Huber
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Yes, You *Do* Need These $70 Nordstrom Shoes (Plus 35 More Regret-Proof Fall Finds)
It's true.
By Eliza Huber
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32 Under-$150 Fall Aritzia, Zara, and H&M Buys You'll Regret Resisting—Period
Buyer's revenge.
By Copelyn Bengel
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30 Zara and H&M New Arrivals That Scream Fashion Person
Get autumn-ready now!
By Chichi Offor
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Fall's Most-Anticipated Trends, From Boho to Funnel Necks
Get ready to take notes.
By Eliza Huber
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In Case You're Interested, These 10 Aritzia Finds Are About to Go Viral and Sell Out
Act accordingly.
By Eliza Huber
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I'm a Fashion Editor Who Loves to Plan Ahead—31 Fall Essentials I'm Shopping for Early
I've thought a lot about this.
By Eliza Huber
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From NYC to Johannesburg: Meet the 7 Designers That Make Up Fashion's New Guard
You'll want to remember their names.
By Eliza Huber