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Eloise at the Plaza Is the OG Coquette Icon—12 Beauty Staples I'm Convinced She'd Use Today
From a sparkle-infused hair oil to an oversize velvet bow.
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Emma Chamberlain's Closet Clean-Out Is Inspiring My Minimalist Era—5 Finds I'd Steal
The queen has spoken.
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The Unassuming Luxury Item Gen Z Is Investing In Next Year
Get ready for a whole new you in 2025.
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6 Gen Z Editors, Stylists, and Influencers on What's at the Top of Their Holiday Wish Lists in 2024
Gen Z has spoken.
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TikTok's Nyane Is Making AI-Inspired Makeup Feel Nostalgic One Viral Video at a Time
It doesn't get more real than this.
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I'm a Gen Z Fashion Editor—These Are the 6 Timeless Pieces I'm Investing in Now
Zero buyer's remorse.
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The 2024 Gen Z Gift Guide: 46 Items They Wouldn't Dare Return
All the best options in one place.
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20-Somethings Put Their Viral Beauty Faves Where They Can See Them—on Their Nightstands
Here's what they keep within reach of their sheets.
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Sabrina Carpenter's Album Smells Like These Irresistible Perfumes
Twelve Short n' Sweet picks.
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Gen Z Figured Out Every 2024 Shoe Trend That Looks Better With Socks
From sneakers to heels.
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12 Coveted Gen Z Pieces I Found at Nordstrom and Instantly Added to My Cart
I can't gatekeep these any longer.
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Kendall Jenner Just Wore an Elevated Version of the Flat-Shoe Outfit Trend Gen Z Loves
She never misses.
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"Meg Ryan Fall" Is Seeping Onto My FYP—I'm Embracing It With These 20 Beauty Finds
My new era is loading.
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I Split My Time Between NYC and Cape Cod—35 Picks That Scream "City Meets Coastal Chic"
Good luck not wanting every last piece.
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I'm a Baby New Yorker—These 12 Perfumes Help Me Channel "NYC It Girl" Energy
What I'm wearing uptown and downtown.
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I'm a Gen Z Editor—6 Summer Trends I'm Buying During the Nordstrom Anniversary Sale
As seen on TikTok.
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I'm a 26-Year-Old Who Just Moved From Seattle to NYC—24 Beauty Must-Haves I Packed
You may be surprised.
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According to TikTok, Classy Girls Who Go to Jazz Clubs Wear This Makeup Look
Consider us influenced.
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The Coquette Aesthetic Has Its Hold on Gen Z—15 Pieces That Define the Look
Lana Del Rey fans will like this.
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Gen Z Editors Agree This Coveted Trend Will Be Everywhere This Summer
Sponsor Content Created With SNIDEL
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I'm the Charlotte York of My Friend Group—20 Beauty Items on My Birthday Wish List
Gemini season is upon us.
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When It Comes to '90s Beauty, Gen Z Can't Get Enough of Icons Like CBK and Sade
It girls only.
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TikTok Influenced Me to Shop This Brand—Here Are the 16 Cutest Items I Found
Sponsor Content Created With Urban Outfitters
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These Gen Z–Approved Beauty Brands Tap Into Niche Aesthetics
Take my money.
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Sofia Coppola's Films Are Providing Endless Beauty Inspo for Gen Z Fans
We're in our Coppola era.
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Gen Z Says the Generational Divide Exists, But These 18 Brands Are the Bridge
We're doing the time warp.
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Trust Us—These 6 Gen Z–Approved Trends Will Be Everywhere in 2024
Straight from the industry's youngest experts.
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For Gen Z, '90s Beauty Trends Still Reign Supreme—Here's Why
What a throwback.
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I Swear Gen Z Is All About This Type of Top
Here are six cool ways to wear one.
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You're in, You're Out: 7 Gen Z–Approved Fall Trends You Have to See
These trends are my Roman empire.
