How Victoria Beckham Successfully Paved Her Way in the Beauty Industry

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

Victoria Beckham is unstoppable. She has become a style icon—both with her influential personal style and her eponymous ready-to-wear line—and, most recently, a beauty connoisseur with the launch of the clean, inclusive, high-performance beauty brand Victoria Beckham Beauty. Sarah Creal, the CEO, and Beckham, the creative director, have tremendously grown the brand while maintaining their unparalleled standards and belief that beauty should complement and empower the dynamic lives women lead.

Since its launch in 2019, the brand has expanded into esteemed beauty retailers such as Violet Grey and Net-a-Porter and fostered a skincare collaboration with celebrated stem cell scientist Augustinus Bader. Victoria Beckham Beauty was immediately recognized for its new beauty standards, gaining major attention with sellout products such as the Satin Kajal eyeliner, Lid Lustre eye shadow, and the latest launch, Posh Gloss. Beckham and Creal met while Creal was working at Estée Lauder—a milestone in her 25-year career in beauty—and the two began a working relationship that would forever transform their careers. It was at Estée Lauder that Beckham created two best-selling capsule collections before she took the leap and started her own beauty brand.

Beckham has undoubtedly built a brand, expanding across luxury fashion and beauty, that echoes her unique perspective on femininity—and she's not stopping anytime soon. Beckham is no stranger to success, as she began her career as a member of the Spice Girls. The group produced three studio albums, selling over 100 million records worldwide, making them the best-selling girl group of all time—iconic. She then went on to put out her own album as a solo artist before making her first major career pivot into fashion with the acclaimed success of her clothing line, which she has shown at fashion weeks around the world. 

Listen to the latest episode of Second Life to hear how Beckham was able to transition into an entirely different industry, building another successful brand with an unwavering dedication to producing the best luxury product for women. Keep scrolling to discover some of Victoria Beckham Beauty's new and best-selling products.