Second Life Podcast: Tina Craig

last updated 10 March 2021

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on iTunes, and stay tuned.

A true pioneer in the digital space and known as one of fashion’s original influencers, Tina Craig is a creative force to be reckoned with. Initially created to share shopping sales and secrets with her best friend from college, Bag Snob debuted almost 15 years ago. Over the years, the popular site has evolved to include content covering lifestyle, travel, beauty, and trend forecasting. Through Bag Snob, Craig seized every opportunity given to her in the foreign industry of blogging, eventually monetizing her platform by becoming a brand ambassador, consultant, designer, and stylist collaborating with notable luxury brands including Prada, Cartier, Valentino, Neiman Marcus, Estée Lauder, and more.

Garnering both her expertise and knowledge of the industry, Craig, along with Suzanne Droese and Lynsey Eaton, launched top-tier talent management agency Estate Five in 2017, aiming to redefine the influencer-brand relationship. As if that wasn’t impressive enough, Craig is most recently the Founder of U Beauty, a beauty company that believes in stripping down skincare and reverting back to simplicity. "U Beauty is self confidence in a bottle. I want everyone to experience self-love, confidence and good skin,” Craig quotes on her website. U Beauty launched with mega online retailer Net-a-Porter and received 20,000 orders in just 24 hours of its hero product, Resurfacing Compound.

Amid Craig’s many successes, her journey to building this creative empire is far from lackluster. "I feel like my life, especially my career, has been a series of happy accidents,” Craig reveals to Second Life podcast. From MTV host to jewelry designer, it should come as no surprise that Craig has seen and done it all while maintaining a fearless curiosity. Head to iTunes to subscribe to Second Life, and listen to this brand-new episode to hear all about how Craig constantly evolved her career.