Clean Beauty Meets Innovation: How Sheena Zadeh-Daly Built Kosas

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In the world of clean beauty, few brands have made as big of an impact as Kosas. With a focus on clean formulations that enhance natural beauty, Kosas has become a go-to brand for those seeking a balance between performance and skin-friendly ingredients. What's more, the brand has repeatedly gone viral as its innovative products capture the hearts of millions of customers across multiple social platforms. Behind the brand, which is dominating the clean beauty industry, is visionary founder Sheena Zadeh-Daly.

Zadeh-Daly has built a brand consumers believe in, garnering popularity and, perhaps more importantly, credibility. If you've already experienced the magic that is the brand's best-selling Revealer Concealer—or any of its other groundbreaking products—you likely understand the unparalleled quality. But Zadeh-Daly's journey to creating one of the fastest-growing prestige makeup brands in the country is a fascinating one. Her career began in biological sciences, where she worked as a microbiologist in a lab. Today, her former scientific experiences undoubtedly play a significant role in shaping the development of Kosas products, which boast meticulous attention to ingredients and their impact on the skin.

However, Zadeh-Daly's path took an unexpected turn when she transitioned into the art world. It was during a portrait painting class that she started to see color not only as paint but also as potential lipstick shades. This realization sparked a creative fire within her, leading her to combine her scientific knowledge with her newfound passion for color and cosmetics. Her unique perspective and ability to fuse art, science, and beauty have propelled Kosas to great success.

As the founder of Kosas, Zadeh-Daly continues to inspire others with her entrepreneurial spirit and commitment to creating clean, effective, and inclusive beauty products. Listen to the latest episode of Second Life to hear how Zadeh-Daly plans to keep evolving and pushing the boundaries of the beauty industry. Also, keep scrolling to shop some of our favorite Kosas products.

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