How Natasha Case Pivoted Her Career Into Bettering Kids' Meals With Lunch Bunch

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

It's rare for us to bring back a guest, but there's no doubt that Natasha Case, the brilliant founder and CEO of Lunch Bunch, is the perfect exception. We first sat down with Case in 2018, when she was at the helm of Coolhaus, a phenomenal ice cream company, after a previous career in architecture. Case and her now-wife Freya were dedicated to creating an ice cream brand that resonated with their generation. Coolhaus grew rapidly after its electrifying debut at Coachella in 2009 (via an ice cream truck) to boast three brick-and-mortar stores and a staggering 25 flavors in over 6,000 retailers by 2018.

But Case's career journey has taken several exciting turns since our last conversation. After stepping away from her daily role at Coolhaus, she embarked on a new venture: Lunch Bunch, a company designed to encourage children's curiosity through food with healthy lunch offerings for kids. The inspiration for this ingenious concept stemmed from Case's role as a mother of two. She recognized a significant gap in the market for nutritious and convenient meal options tailored specifically to the fussiest of eaters: kids. Launching as a meal subscription service, Lunch Bunch has since evolved into an enriching partnership program. Collaborating with over 20 schools, the initiative provides wholesome lunches and imparts valuable knowledge about food, nutrition, and cooking to young minds.

Case's ability to pivot her career path again and again is nothing short of inspiring. From architecture to ice cream to childhood nutrition, her trajectory is a testament to her remarkable adaptability and innovative spirit. Listen to the latest episode of Second Life to hear how Case decided to make another incredibly successful career pivot and where she intends to evolve the brand next.

Next: Meet Violette Serrat: The Beauty Connoisseur & Makeup Artist Behind Violette_FR.