Meet Lindsay Holden: The Co-Founder of Modern Haircare Brand Odele

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

Lindsay Holden is the co-founder of Odele, a trailblazing haircare brand that's changing the game with inclusivity at the forefront. Derived from the Norwegian phrase meaning "to share," Odele is designed for anyone who showers, regardless of age or gender.

In 2020, Holden, alongside her co-founders Britta and Shannon, embarked on a mission to revolutionize the haircare industry by introducing Odele as a brand that's clean, inclusive, and offers salon-grade haircare solutions for all. While launching a brand amid a global pandemic might seem like a daunting task, Odele defied the odds and achieved profitability within its first six months of business. Today, the brand consistently contributes to charitable organizations, has garnered acclaim from publications like Cosmopolitan and Women's Health, and proudly sits on the shelves of major retailers such as CVS, Ulta, and Target.

But before Holden began making waves in the haircare industry with Odele, she spent an impressive eight years in the retail industry, working at Target in various buyer and merchandising manager roles in the Domestics + Home department. In her time at Target, she honed a keen sense of what makes a product truly exceptional, providing invaluable insights for Odele's development.

Prior to her tenure at Target, Holden actually kick-started her career as an account manager, first at the renowned mattress company Serta and later at the image licensing business Corbis. Listen to the latest episode of Second Life to hear how Holden's strong foundation in business and relationship management led her to building an incredibly successful beauty brand. And keep scrolling to shop some of our favorites from Odele.