Meet Katie Sturino, the Woman Who Created a Career Empowering Other Women

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on iTunes, and stay tuned.

Katie Sturino’s mission is simply inspiring: She built a business with the goal to empower women of all shapes and sizes to find their confidence and celebrate their personal style. An entrepreneur, social media influencer, body-positivity advocate, and animal activist, Sturino possesses an ethos that positively impacts women’s lives. Through her Instagram and blog, The12ishStyle.com, she established a voice by creating the hashtags #SuperSizeTheLook and #MakeMySize, which eventually went viral, grabbing the attention of millions. Sturino then founded her own company, Megababe, a beauty line of thoughtfully conceived and expertly crafted nontoxic products that provide solutions for women to feel more comfortable in their own skin. Since the launch of Megababe in 2017, the company has already exceeded its five-year growth projection and is continuing to grow with new, innovative product launches that not only sell out but have been known to garner waiting lists of over 13,000 people.

Prior to becoming an influential voice within the industry, Sturino was rather busy working in fashion for top luxury brands like Dolce & Gabbana and Chanel and eventually founded her own PR agency, Tinder PR (before Tinder was even a thing). Discovered through her clever and quirky posts for one of the first Instagram animal sensations, @toastmeetsworld (now @dogmeetsworld), Sturino had an aha moment that made her realize she had to make a change.

Head to iTunes to subscribe to Second Life, and listen to this brand-new episode to hear all about how Sturino managed to transition her career into a business that positively impacts women's lives. And keep scrolling to shop some of Megababe's best sellers and new launches.