Amanda E/J Morrison on Empowering Sexual Health Through Her Company, Julie

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

There is no doubt that Amanda E/J Morrison is at the helm of modernizing the sexual health industry. As co-founder and president of Julie, a groundbreaking FDA-approved emergency contraception (EC) brand, Morrison is on a mission to transform the discourse around sexual health. Morrison built Julie to be the friendly and knowledgeable "cool big sister" for a new generation, providing scientifically-backed education and products. Not only is Julie working to destigmatize EC, but it is also fostering greater accessibility to communities across the country through its impactful 1-to-1 donation program.

Morrison is no stranger to leading change-making companies. Before her role at Julie, she spent five years at the forefront of inclusivity in the beauty industry as the COO and co-founder of Mented Cosmetics, a trailblazing makeup brand designed by and for women of color. Before her successful ventures as a founder, Morrison’s professional journey encompassed diverse roles, including an analyst at Goldman Sachs, a marketing manager at TIME Inc., and a Harvard Business School student.

Morrison has demonstrated an unwavering commitment to problem-solving and driving positive change throughout her career. Her entrepreneurial spirit and dedication to making a difference have been the driving forces behind her career pivots. With Julie, Morrison is once again leading a revolution, aiming to shift the narrative around sexual health and provide a platform that empowers individuals to take charge of their well-being.

Listen to the latest episode of Second Life to hear how Morrison continues to break barriers and how she found a career through her passing for creating meaningful change. 

Next: How Fashion Icon Camille Charrière Made Her Passion a Career