35 Seasonal Finds Our Editorial Director Loves

last updated 4 February 2022

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I've been working at Who What Wear for over six years now and have loved every minute of it. I started out as an associate editor and have since worked my way up the ladder to editorial director. Throughout my many years here, I've learned quite a lot about what our readers want to buy and from where. With the exception of indie brands and up-and-coming designers, retailers like Nordstrom, H&M, Shopbop, and the like tend to really grab your attention, so today, I curated my seasonal favorites (so far) from the aforementioned sites.

Featuring trends, basics, and general wardrobe refreshers, this list of 35 seasonal must-haves is approved by me and ready to be added to your shopping carts. Including your favorite retailers and your favorite trend du jour, I can guarantee you'll find the best of the best from the curation below.

Line & Dot

Sofi Ruched Top

This top looks designer.

Reformation

Alden Dress

I have the top version of this dress, and I truly wear it all the time. In other words, the dress is a must-have.

Who What Wear Collection

Matilda Wavy Ribbed Cardigan

The knit set our office can't stop talking about.

Who What Wear Collection

Wendy Wavy Ribbed Skirt

Just look at that lettuce trim!

Levi's

Faux Leather Dad Bomber Jacket

Bomber jackets are back. Tell a friend.

H&M

Oversized Cotton Shirt

Is this not the most perfect button-down?

Open Edit

Sheena Sandal

Puff, puff, buy.

H&M

Dress Pants

How rich do these pants look?

Brandon Blackwood

The Syl Bag

Every outfit looks good with a little pop of color.

Siedres

Mult Kaleidescope-Print Jersey Slim-Leg Pants

Don't sleep on these pants. Otherwise, they will sell out.

H&M

Denim Shirt

Double denim is getting a major comeback this season.

Good American

Good 90s Icon Jeans

These jeans are goals.

BY FAR x Mimi Cuttrell

Leather Pumps

A shoe collab that will go down in history.

Urban Outfitters

Mimi Sweater Cami

This knit cami is just too cute.

Miaou

Micro Mini Skirt

It doesn't get much better than this.

Who What Wear Collection

Eli Relaxed Vegan-Leather Trousers

You'll likely need both colors.

Frame

Le Ozzie Sandal

Those delicate straps are too good to resist.

Reformation

Georgia Flare High Waist Jeans

For when you're getting a little tired of your jeans.

Frame

High Rise Relaxed Trousers

All the fashion girls are wearing them.

Endless Rose

Blazer

This blazer looks triple the price.

Khaite

Anri Bodysuit

I've never been more intrigued.

Live the Process

Corset Grid Bra

Just in case the Khaite one was a little out of budget…

Staud

Ollie Glossed-Leather Shoulder Bag

You'll wear this bag for seasons to come.

H&M

Wool-Blend Cable-Knit Sweater

H&M's sweater selection has yet to disappoint.

Lisa Says Gah

Dakota Clog

Pair these with sweet ankle socks and a miniskirt.

Auteur

Hanna Dress

I audibly gasped.

Who What Wear Collection

Lindsey Ribbed Mock-Neck Sweater

Another WWWC favorite among the editors.

Maje

Pie Wide Leg Pants

Slouchy trousers will be everywhere this spring.

Cult Gaia

Honey Cutout Detail Ribbed Maxi Dress

Yes, I still love a cutout moment.

Nanushka

Harri Floral Print Turtleneck Top

The easiest way to make a big statement.

Staud

Valletta Zip Front Boot

Not your average pair of knee-high boots.

Nagnata

Yoni Colorblock Cotton-Blend Shorts

I would do anything to own this workout set.

Area

Embellished Fringed Checked Tweed Mini Skirt

Miniskirts are trending hard right now, and this bold tweed one is screaming "Spend all your money on me, please."

H&M

Double-Breasted Jacket

One more affordable yet expensive-looking blazer before you go.

H&M

Knit Balaclava

For any of those blizzard dwellers out there.
Next: 32 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.