This Makeup Brand is Criminally Underhyped—I Ranked the Best Products

A full face of Sculpted By Aimee makeup

(Image credit: @gracelindsay__ for Who What Wear UK)

Is it just me, or does it feel like there are new makeup brands cropping up left, right and centre? As a beauty editor, sometimes I feel overwhelmed by the amount of options on the market and always end up going back to the brands that I know and love. That being said, every now and again a brand gets so much hype that I have to give it a go. One of those brands is Sculpted By Aimee.

Founded by makeup artist Aimee Connolly in late 2016, Sculpted by Aimee was initially only available in Ireland before landing in the UK. Now, the brand is available at some of the biggest beauty retailers and even has a standalone store on Carnaby Street where you can try the products out for yourself.

I'm going to be honest, when I first saw the bright pink packaging and fun product names I wasn't sure if it would be the brand for me. I like natural, minimal makeup looks and tend to shy away from anything too bold. However, the fact that it was founded by a makeup artist intrigued me, and after seeing everyone on TikTok rave about the products, I knew I had to give it a go. I started off with a foundation and it was pretty much love at first sight. So, I decided to try a whole range of products from the brand to see if I could create a full face of makeup that fit my more pared-back aesthetic. Read my honest review below...

Junior Beauty Editor, Grace Lindsay, testing a full face of Sculpted By Aimee makeup products

(Image credit: @gracelindsay__ for Who What Wear UK)

The Best Sculpted By Aimee Makeup Products

A picture of Sculpted By Aimee makeup products

(Image credit: @gracelindsay__ for Who What Wear UK)

1. Sculpted By Aimee Second Skin Dewy Finish Foundation

2. Sculpted By Aimee Brighten Up Concealer

3. Sculpted By Aimee Cream Luxe Bronze

4. Sculpted By Aimee Cream Luxe Blush

5. Sculpted By Aimee Shape & Set Brow Duo

6. Sculpted By Aimee Brighten & Define Eyeliner Duo

7. Sculpted By Aimee Hydralip

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Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.