Like It or Not, Scrunchies Are Back

last updated 13 August 2019

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The '80s revival in fashion isn't exactly news, but some trends, like oversize blazers and shoulder pads, have taken off more quickly than others. But as WWD confirmed this morning, one of the most polarizing '80s trends of all is about to hit the mainstream again, three decades later: scrunchies.

Thanks to the always-directional Balenciaga, who included $195 lambskin scrunchies in its Resort 18 collection, the trend is suddenly on every fashion follower's mind. According to WWD, they're "on the cusp of a full revival." Retailers like Urban Outfitters and Free People have quickly jumped on board with the retro hair accessory, and many others will undoubtedly follow. As WWD also pointed out, one brand that's on-board with the trend (Comfort Objects) even cleverly re-named them "hair clouds," which we think has strong potential to catch on. Ready to welcome your favorite childhood accessory back into your life?

Keep scrolling to shop a few scrunchies we'd actually wear.

Balenciaga

Chouchou Leather Bracelet

The scrunchie that started the revival is available in four equally bright colors.

Free People

Knotted Velvet Scrunchie

We plan on pairing this one with an all-black outfit.

Urban Outfitters

Days Of The Week Scrunchie Set in Pink

Bust out the KiraKira.

Comfort Objects

Plumes Vintage Hermes Hair Cloud

These "hair clouds" are made with vintage Hermès scarves.

Urban Outfitters

Fuzzy Scrunchie

If you're going to wear a scrunchie, it might as well be a faux-fur purple one.

Next up, shop another bold accessory trend that's back.

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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.