Summer Is When Scandi-Girl Style Shines—These Are the 6 Trends They're Into
It's no secret that Scandinavian style has a pretty large influence on the rest of the world. While most people know the region's aesthetic through interior design, Scandi fashion is just as noteworthy. For one, emerging brands like Ganni, Saks Potts, and Cecilie Bahnsen are some of the most sought-after and, honestly, so much of what we see coming down the runways in Copenhagen end up setting the trends for the rest of the world, which is why we're always keeping an eye on what our fashion friends over there are shopping and wearing.
This summer, we've spotted a number of trends repeating themselves among stylish Scandinavians, from bold bucket hats to craft-inspired jewelry that's anything but minimal. In fact, all of the summer styles that seem to be trending right now are all about bright, bold colors, print mixing, and standout silhouettes and I think it proves my theory that this time of year brings out the very best and most fun-loving in Scandinavian fashion. Ahead, we're breaking down the six trends that are most popular.
1. Crafty Jewelry
2. Gingham
3. Bold Bucket Hats
4. Vintage Florals
5. Big Sleeves
6. All the Scrunchies
Up next, 18 under-$100 shoes and bags that deserve a place in your summer wardrobe.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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