10 Cool Staples Scandi Girls Are Convincing Me to Buy RN
Move over, French girls. Your competition has arrived. While French women may have reigned supreme as the gold standard for classic and timeless style, fashion people are shifting their focus to another region where people tend to dress extremely well: the Scandinavian capitals of Copenhagen, Stockholm, and Oslo. While we'll probably never stop looking to our French friends for inspiration, Scandi women are soaring to the top of our mood boards and saved folders right now. In the case of this editor, they're influencing my shopping cart too.
Since Scandi style is all I can think about right now, I put together a list of the Scandinavian wardrobe basics that they seem to all wear. Effortless, elevated, minimal, and cool are all words I'd use to describe the Scandi aesthetic, and taking a look at the outfits below, I think you'll agree. Look no further for your starter pack to achieving much-talked-about Scandi style.
Long Tailored Coats
Living in a colder climate means having your outerwear game on lock. Everywhere I look, long tailored coats, especially in oversize shapes, are the favored coats among these stylish women.
Shop long coats:
Baggy Denim
When baggy denim was first on the rise, many of us were skeptical (and rightly so), but Scandi women were some of the earliest adopters of the roomier jeans.
Shop baggy jeans:
Structured Handbags
To offset their penchant for oversize silhouettes, Scandi women reach for structured handbags to lend a polished finish. Hermès Kelly bags are popular among the style set, but any simple top-handle satchel will achieve a similar look.
Shop structured bags:
Baseball Hats
When Scandi women dress down, it's always something cool, casual, and a little sporty. I noticed how they tend to top off these looks with a baseball hat.
Shop baseball hats:
Relaxed Tailored Trousers
ACNE Studios, COS, By Malene Birger—brands famous for their minimalist aesthetic are all based in Scandinavian countries, so it's no surprise that tailored trousers would be a favorite.
Shop relaxed trousers:
Performance Sneakers
They may favor tailored and classic silhouettes, but Scandi girls aren't totally immune to the "dad" trends of the moment. They're big fans of performance sneakers like the runners from Asics and Salomon.
Shop performance sneakers:
Bomber Jackets
Bomber jackets surged back into style this year, and they immediately made sense in the wardrobes of Scandi fashion people for their sporty but casual vibe.
Shop bomber jackets:
Cool Cargos
Another item they're seriously backing is cargo pants, and the chill way Scandi women are styling them is often with T-shirts and sneakers in a way that makes the pants feel less like a trend and more like a staple.
Shop cargo pants:
Big Button-Downs
Looking at what women are wearing in cities across the region, I keep spotting one common thread over and over again: oversize button-downs. Effortless and yet always polished, these are the foundation for so many cool outfits in cities like Copenhagen and Stockholm.
Shop button-downs:
Simple Crew-Neck Sweaters
One thing Scandi women don't do is overlook their simple basics. Since they live in a colder climate, their sweater game is 10/10, and you can find a classic crew-neck in any of their wardrobes.
Shop sweaters:
For more European style inspiration, read up on the 11 items we're spotting all over London right now.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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