4 Scandi Influencers Share the Autumn Buys They're Most Excited About

With Copenhagen Fashion Week underway, I've found myself consulting the feeds of Scandinavian influencers more than usual when putting together my outfits. It might also have something to do with the weather we're experiencing—there's nothing like the feel-good fashion of the Nordics to lift our spirits during this poor excuse for summer. 

Where monochrome minimalism once characterised Scandinavian style, in recent years we've noticed a shift towards more playful and colourful attire, coinciding with the rise of whimsical brands like Stine Goya and Cecilie Bahnsen. Now, the streets of Copenhagen, Stockholm and Oslo host a varied array of looks that sit somewhere along this spectrum, but our belief that Scandinavian people are some of the best-dressed in the world has never wavered. 

As autumn moves ever closer, I've started thinking about the gaps in my cold-weather wardrobe and the pieces I need to fill them. During one of my Scandi-centric Instagram sessions, I naturally started wondering which trends and transitional buys these style experts are focusing on. So, I reached out to a few of them with that very question.

Keep scrolling to see top picks for the season ahead from influencers Maren SchiaSara Flaaen Licius and Karoline Dall.

1. Maren Schia

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(Image credit: @marenschia)

It's not often you'll spot Norwegian influencer Maren Schia in an entirely monochrome look; most of her outfits are a considered mix of neutral classics and cheerful colour-pop pieces. Denim is a cornerstone of her wardrobe, but for the season ahead, she's turning her attention to slightly jazzier items—including some very eye-catching accessories. 

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(Image credit: @marenschia)

Shop Maren's Picks:

2. Sara Flaaen Licius

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(Image credit: @saraflaaen)

Sara Flaaen Licius's style encapsulates the cool sartorial spirit we've come to associate with Scandinavia. Think relaxed tailoring teamed with quiet luxury accessories, elegant dresses layered over casual tees and '90s minimalism modernised with 2023 shoe trends. It's all very chic, but in an understated way. Below, Sara highlights the timeless staples she'll be adding to her autumn arsenal.

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(Image credit: @saraflaaen)

Shop Sara's Picks:

3. Karoline Dall

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(Image credit: @karodall)

Karoline Dall's Insta grid is a guaranteed dopamine hit. Every post is brimming with good-mood hues and bold styling, and it's impossible to leave without feeling inspired to add a dose of colour to your own wardrobe. It should come as no surprise then, that her autumn/winter wish list is just as uplifting as her summer one. I think we can all agree that we've never seen a trench coat quite as vibrant her Stine Goya pick…

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(Image credit: @karodall)

Shop Karoline's Picks:

4. Julie Blichfeld 

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(Image credit: @julieblichfeld)

Stylist and brand founder Julie Blichfeld knows how to put together a good outfit. She's well versed in playing with textures, prints and fabrics and isn't going to shy away from adding a bit of vintage to her wardrobe. You'll often spot her wearing fabulous one-off pieces, as well as fun patterned separates and showstopping accessories, too. She's also a fan of elevated basics, and has one on her wish list for the new season that I'm also coveting.

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(Image credit: @julieblichfeld)

Shop Julie's Picks:

Next Up: This Anti-Trend Edit Will Ready Your Wardrobe for Autumn

Freelance Fashion Editor

Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.

A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.

In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.