New York and Los Angeles aren’t the only U.S. cities fashion girls should be paying attention to—you’d be remiss to leave San Francisco off your list. Need some convincing? Cuyana recently invited us to get a firsthand look at some of the city’s buzziest spots, and to say we were impressed would be an understatement. Our goal on the trip: to get a sneak peek at some of the places on Cuyana’s San Francisco travel guide, created in collaboration with Cereal magazine. Our takeaway: SF is a seriously underrated fashion haunt, rife with chic spots that rival fashion’s biggest cities. (No, not everyone dresses in gray hoodies à la Mark Zuckerberg!)
We tapped Cuyana’s founder and CEO, Karla Gallardo, to get the scoop on the collab and her expert take on why San Francisco should be on every fashion girl’s radar. “Our partnership with Cereal magazine is the result of a joint appreciation for design, travel, and the subtle elements that make those experiences special,” she tells Who What Wear. “We were thrilled to introduce our audiences to San Francisco through our joint lens.”
As for Gallardo’s thoughts on SF style, she says the city’s booming tech industry definitely helps the fashion realm. “San Francisco’s fashion scene reflects the innovative spirit of the city, and I think it’s the ideal environment for growth,” Gallardo tells us. “There is an abundance of fresh ideas floating around this city that are meant to improve the way that we live, and I think any fashion girl can connect with that.”
Scroll down to take a peek at spots on the Cuyana x Cereal travel guide, and go a bit further to shop the full guidebook for yourself!
“SFMOMA offers the most elevated art experience,” Gallardo tells Who What Wear. “It has just recently been completed redesigned, and every space feels unique to the art it presents. No trip to San Francisco is complete without a stop at the SFMOMA.”
Fashion girls need to make a beeline for Cuyana’s impeccable shop. “Cuyana’s San Francisco showroom has been designed with every element carefully considered, reflecting the same level of detail that makes up our product design process,” Gallardo tells Who What Wear. “It embodies our ‘fewer, better’ philosophy with a clean aesthetic.”
If your kitchen could use a stylish update, we found the answer. “Song Tea & Ceramics has these meticulous, minimalist design details, with clean lines, soft colors, and beautiful finishes,” Gallardo tells us. “Not to mention the careful selection of tea is amazing, and each tastes so unique.”
For a restaurant that is as chic as it is delicious, look no further than The Progress, which comes from the same team behind the über-popular State Bird Provisions. “The Progress was created out of an old movie theater beneath beautifully tall ceilings,” Gallardo tells Who What Wear. “The food is divine and blends dishes from the different cultures that make up its hometown of San Francisco.”
If you need a caffeine fix in San Francisco, Saint Frank should be your go-to. If the stark, clean lines aren’t enough to win you over, the amazing Ritual Roasters coffee and scrumptious pastries certainly will. Located in the Russian Hill neighborhood, this stylish shop is majorly addicting—consider yourself warned!
This roomy overnight bag is definitely enough to fit the essentials for a weekend jaunt to San Francisco.
SF weather is notoriously fickle—different neighborhoods can have vastly different temperatures, so layering is key. This cashmere cardigan is the perfect lightweight piece to have on hand when the fog rolls in.
A crossbody bag is ideal for exploring the city, and this is version is especially perfect for fall with its deep red hue.
From makeup and toiletries to jewelry and hair products, this travel case set will keep everything organized for your SF trip.
Craving even more SF ideas? This travel guide, which was curated by the Cuyana and Cereal magazine teams, features a more comprehensive list of the very best spots in town.
Which spots are on your must-see list? Tell us in the comments below!
