The Beautiful New NYC Brand Only Insiders Know About

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(Image credit: Sahroo)

I love a quick fast-fashion fix as much as the next person, but nothing can beat a handcrafted, artfully designed piece that you can really treasure. If you feel the same way, prepare to fall in love with new NYC brand Sahroo. The brand specializes in beautiful matching sets, like a feathery embellished blazer with coordinating silk chiffon trousers, that are a far cry from your garden-variety work pantsuits. Oh, and in case your bejeweled suit isn't eye-catching enough on its own, Sahroo has also just introduced its first jewelry collection—after all, the brand subscribes to a "more is more is more" philosophy.

"We drew inspiration from and named our pieces after iconic Greek goddesses who were revered for their beauty, strength, and intelligence," founder and Creative Director Sarah Abbasi told Who What Wear. "We know our Sahroo woman shares the same spirit as these magical goddesses, adding their own whimsical touch to our handcrafted sets. We continue to design for the modern woman who defines luxury as craftsmanship and wants to wear a magical, handmade piece."

Scroll down to shop my favorite Sahroo pieces.

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.