The Anti-Trend, Quiet-Luxury Colour Kendall and Rosie HW Are Suddenly Wearing

In the 13 years I've spent writing (and let's face it, obsessing) about fashion, I've come to the conclusion that there's no such thing as a coincidence, especially when it pertains to seeing a person wearing something similar to someone else. And given the fact that I've just witnessed two of the most stylish people wearing the same exact colour, I know it's only a matter of time before it'll begin to catch on.
Earlier in the month, we brought you a handful of expensive-looking colours that were doing the rounds, while this feature included a chic outfit from Rosie Huntington-Whiteley, which featured a sage green knitted dress, which she styled out with ecru accessories. Now, imagine my delight when, just this week, Kendall Jenner followed in Huntington-Whiteley's chic footsteps with her very own sage look; a knitted mini dress which she rounded off with Bottega Veneta's new Andiamo bag.
What struck me most was how little of this colour I've seen lately. It's a shade I consider to be very classic, never driven by trends but somewhat omnipresent in collections each season. I also realised just how expensive it looks and how it loans itself to the quiet luxury aesthetic that is still reigning. Sure, Jenner's dress may be St Agni while Huntington-Whiteley's is Khaite, but this is one of those rare colours that has a tendency to look premium no matter how much you spend on it. And I have proof.
Below, I've rounded up my favourite sage colour trend pieces that I truly believe will stand the test of time in your wardrobe and help you dress as elegantly as Kendall Jenner and Rosie Huntington-Whiteley. From H&M to Anine Bing, these pieces confirm that sage is the shade of note this summer.
Shop the Sage Colour Trend
Ideal for holidays and home soil alike, just add a denim jacket on cooler summer days.
This bestselling top comes in so many colours, but sage is up there with the best of them.
I have a wedding coming up which I'd very much like to wear this dress to.
The perfect throw-on; try wearing it unbuttoned and over white linen trousers for a chic, layered look.
A classic handbag in an everlasting hue is a piece you'll alway rely upon.
Every celebrity I follow seems to own a Norma Kamali dress.
Try wearing this with a mini skirt and kitten-heel mules for a low-key evening ensemble.
I find H&M's wide-leg trousers impossible to resist.
This easy, throw-on dress looks just like the one Laura Harrier recently wore.
Next Up: I'm Passing on Jeans This Summer—16 Chic Trousers I'm Wearing Instead
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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