The Little-Known Brand Every Influencer Gets Her Party Outfits From

While there are certainly bigger problems to be faced this season, it's fair to say that turning up to your all-important Christmas party and realising that someone is wearing the exact same outfit of you is always a concern. But nowadays, it seems every brand has an It dress up its sleeve that sells out so fast, you're practically guaranteed to run into someone wearing it. Which is why it pays to seek out alternative going-out brands to get your going-out fix from. Influencers are doing just that, though it seems they've all migrated towards one brand, in particular.

Rotate Birger Christensen was founded by Danish influencers Thora Valdimars and Jeanette Madsen and is proving incredibly popular on our Instagram feeds—and it's not hard to see why. With an emphasis on exaggerated sleeves, puff shoulders and glitzy textures, it essentially embodies everything that was stylish about the '80s. Though minidresses are in the brand's DNA, there are plenty of gorgeous midis to choose from, too. The tops are equally as chic and will make for the perfect party accompaniment to your favourite jeans and strappy sandals.

While it's fair to say Rotate Birger Christensen is having a moment, it's certainly not to the point of over-saturation, so you can buy into the brand confident in the knowledge that the chances of bumping onto someone wearing the exact same look are slim to none.

Keep scrolling to see the Rotate Birger Christensen pieces our fashion friends have already snapped up, and then proceed to shop our edit of the brand.

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(Image credit: @_jeanettemadsen_)

Co-founder Jeanette wears a silver plissé pleat jumpsuit from the brand.

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(Image credit: @alyssainthecity)

Alyssa wears a pink Rotate Birger Christensen puff-sleeved dress.

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(Image credit: @erika_boldrin)

Erika wears a cream printed midi dress from the brand. 

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(Image credit: @maria_bernad)

Maria wears a lilac, puff-sleeved Rotate Birger Christensen minidress. 

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(Image credit: @wethepeoplestyle)

Jessie wears a pink plissé pleat minidress from the brand. 

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(Image credit: @babba)

Babba wears a sequin minidress by Rotate Birger Christensen. 

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(Image credit: @emilisindlev)

Emili wears a blue lamé minidress from the brand. 

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(Image credit: @handinfire)

Tiffany wears a Rotate Birger Christensen tiger-print midi dress. 

SHOP OUR FAVOURITE ROTATE BIRGER CHRISTENSEN PIECES

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.