The 4 Coolest Brands of the Year, According to Rosie HW's Selfies

If I could choose one celebrity to teach a master class on Instagram, it would undoubtedly be Rosie Huntington-Whiteley. The model-turned-actress-turned-entrepreneur not only gives the people what they want in terms of selfies, snippets of her luxurious travels, and even glimpses into her ultra-private family life, but to her own credit, she’s also managed to harness her following of nearly 10 million to tastefully promote a variety of projects, launch her beauty company, Rose Inc., and remind the fashion community (constantly) how stylish she is. Her account represents a true win-win in a world where most people can’t even manage to get one of those categories right. I, for one, am impressed.

I’m also off on a tangent… All I really brought you here for today was to shine a light on the brands Ms. HW has been wearing (and posting) on repeat all year long. Not surprisingly, all four are very much aligned with our own taste and are sure to qualify to be named the coolest brands of 2019—once the year comes to a close. From the young shoe label she can't stop shopping to the revamped heritage brand she wears better than anyone, see, read about, and shop all four of the designers below.

1. Amina Muaddi

While the whole fashion world seems to have caught Amina Muaddi fever, Huntington-Whiteley's penchant for the shoes goes unparalleled. In a recent closet tour briefly posted on her Instagram story, I counted what looked like at least 10 pairs from the young label, though there were probably more.

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Pictured: Amina Muaddi boots

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Pictured: Bottega Veneta bag; Amina Muaddi mules

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Pictured: Bottega Veneta bag; Amina Muaddi heels

Shop Amina Muaddi:

2. Bottega Veneta

Daniel Lee's new Bottega is as Instagrammable as it is luxe. Lately, nearly every outfit photo posted shows the model in one of the brand's Pouch bags, It shoes, or both.

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Pictured: Bottega Veneta mules

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Pictured: Bottega Veneta bag and sandals

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Pictured: Bottega Veneta bag

Shop Bottega Veneta:

3. Jacquemus

A girl after my own heart, Rosie can't resist Jacquemus either. Aside from stepping out in this statement-making blazer, she's worn the brand's vacation-ready tops, dresses, and shoes on repeat.

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Pictured: Jacquemus dress

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Pictured: Jacquemus shirt

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Pictured: Jacquemus sandals; Bottega Veneta bag

Shop Jacquemus:

4. Georgia Alice

While New Zealand–born brand Georgia Alice has blown up over the last few seasons, Rosie has actually been wearing its simple but statement-making pieces for some years now and still continues to on repeat—proving, once again, how ahead of the curve her style is.

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Pictured: Georgia Alice dress; Bottega Veneta mules

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Pictured: Jacquemus shirt; Georgia Alice skirt

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Pictured: Georgia Alice dress; Bottega Veneta bag; Amina Muaddi mules

Shop Georgia Alice:

Up next? If Chanel is your goal aesthetic, try these 10 affordable brands.

Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.