This Just Became the Coolest It Dress to Bring on Vacation

Is it just us, or is Instagram's crew of fashion girls jetting off to one exotic destination after the next? Whether it's the immaculate beaches of the Maldives, the bustling streets of Vietnam, or the buzzy nightclubs in Barcelona, it seems fashion girls all had the same idea when they were packing for vacation. Inside each of their suitcases was the floral-print Lucy dress from London-based brand Rixo. I first noticed the dress when stylist Emili Sindlev wore it on her vacation, and since then, it's popped up many more times in my feed.

The dress features an open back, ruching at the waist, and a ruffled hem, and it's doused in a highly saturated, '80s-inspired floral print. Considering Rixo has earned a well-loved reputation for its graphic prints and easy dresses, we're not completely surprised the Lucy dress is a hit among the influencer crowd. To be honest, every dress it designs hits the nail on the head, and this one, in particular, seems to be leading that charge. Keep reading to see how fashion girls are wearing the dress on all their international travels, and then shop the style.

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Speaking of Instagram It pieces, see our definitive list of the items everyone's wearing at the moment.

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Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.