This Just Became the Coolest It Dress to Bring on Vacation

Is it just us, or is Instagram's crew of fashion girls jetting off to one exotic destination after the next? Whether it's the immaculate beaches of the Maldives, the bustling streets of Vietnam, or the buzzy nightclubs in Barcelona, it seems fashion girls all had the same idea when they were packing for vacation. Inside each of their suitcases was the floral-print Lucy dress from London-based brand Rixo. I first noticed the dress when stylist Emili Sindlev wore it on her vacation, and since then, it's popped up many more times in my feed.

The dress features an open back, ruching at the waist, and a ruffled hem, and it's doused in a highly saturated, '80s-inspired floral print. Considering Rixo has earned a well-loved reputation for its graphic prints and easy dresses, we're not completely surprised the Lucy dress is a hit among the influencer crowd. To be honest, every dress it designs hits the nail on the head, and this one, in particular, seems to be leading that charge. Keep reading to see how fashion girls are wearing the dress on all their international travels, and then shop the style.

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More Instagram-famous Rixo dresses:

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Speaking of Instagram It pieces, see our definitive list of the items everyone's wearing at the moment.

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Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.