Rixo Just Dropped Its Best Collection to Date—Here's Why I'm Obsessed

Inclusivity remains a contentious term in the fashion industry. In the 12 years since I began writing about the subject for a living, some would argue that things have taken a positive turn, and I do see more representation and diversity across the board than I did in 2011.

However, we still have a long, long way to go before everyone is able to see themselves represented in the market. You’d think this responsibility would be taken seriously by the conglomerates—these brands have a global presence and a very real ability to spark overnight change with the simple decision to cater to every type of customer. And no, I’m not interested in hearing about how doing so would negatively affect profit margins, especially since smaller, independent brands are rising to the occasion.

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(Image credit: COURTESY OF RIXO)

Today marks the launch of an exciting new collaboration, one that Who What Wear UK has been counting down ever since we were told about it in hushed tones a few months ago. British brand and editor-favourite Rixo has launched a capsule collection in collaboration with Abisola Omole, who you may fondly know as @abimarvel. It's the first time Rixo pieces range from a size UK 6 to a UK 26—news which will mean so much to so many fashion fans.

Any fashion person worth their salt will tell you that Rixo creates some of the best dresses (amongst other garments) in the business, and the Rixo x Abisola Omole edit certainly lives up to its lofty expectations. A multi-hyphenate if there ever was one, Omole heads up two businesses (a lifestyle brand and a drinks brands, both under the name Arva), has designed a jewellery collection with Daphine, and still finds time to be a content creator and all-round source of style inspiration.

The collaboration is the result of a year-long partnership between Rixo and Omole. The goal? To create a capsule collection with nuanced, inclusive design decisions that appeal to different tastes. 

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(Image credit: COURTESY OF RIXO)

"I’m so excited to have partnered with Rixo on this special extended sizing collaboration," said Omole. "The intention behind the collection is to provide more body types access to cool, playful and chic styles, as they are often overlooked. We wanted to design a collection that felt different to what was currently available in this size range, and I wanted the pieces to feel timeless and easy to wear.

"I’m proud of what we’ve created. Though I don’t have a favourite piece, as someone whose wardrobe is 50% comprised of knitted dresses, the Abisola dress feels really special as it fuses my classic style with Rixo’s renowned use of colour."

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(Image credit: COURTESY OF RIXO)

"We are so thrilled to work with Abisola on this capsule collection," said Orlagh McCloskey, co-founder and design director of Rixo, which initially extended its sizing in some of its styles to a UK 24 last year. "We’ve been passionate about perfecting our fit and extending our sizes for the past two years, and collaborations like this one allow us to keep improving and understanding the needs of different body shapes."

It’s this willingness to listen and determination to do better that the fashion industry needs to adopt on a much bigger scale. For now though, let us bask in the beauty of the Rixo x Abisola Omole collection for a while. True to form, the dresses are visually exceptional whilst retaining their premium quality. The design considerations ensure a second-to-none fit—there are bra-friendly straps and necklines, and the Apple skirt and Benedict dress feature a concealed elasticated back-waist panel.

And of course, I have to shout out the colour palette. The pieces are peppered with fresh tones of lemon and lime, whilst some brighter shades are grounded with timeless black in a considered nod to current trends. 

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(Image credit: COURTESY OF RIXO)

Whether you’re in the market for something for a special occasion or simply want to add a gorgeous piece to your forever wardrobe, scroll on to see and shop the Rixo x Abisola Omole collection.

Shop the Rixo x Abisola Omole Collection

1. The Benedict Dress

2. The Abisola Dress

3. The Abella Dress

4. The Lois Dress

5. The Asha Shirt

6. The Apple Skirt

7. The Maddison Dress

8. The Paisley Shrug

Next Up: 8 Autumn Staples Chic Fashion People Are Already Wearing

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.