Rihanna's New Puma Collection Is Finally Here—Shop Our Picks
After much anticipation, the first Fenty Puma by Rihanna collection of apparel, footwear, and accessories is here. The line includes every athleisure piece you could ever dream of, from sports bras and T-shirts to sweatshirts and track jackets. While the black, white, and gray color palette is sleek and minimalist, the pieces have interesting details that add unique twists, resulting in a sleek and stylish line.
"This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma." Rihanna said in a statement. "I wanted to take Puma to a new place with something unpredictable and unexpected. It's Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way."
Scroll down to see the campaign for Fenty Puma by Rihanna, and shop our picks from the collection!
Try swapping your leggings for a pair of wide-leg track pants.
Which pieces are on your wish list? Tell us in the comments below, and then shop the full Fenty Puma by Rihanna collection online!
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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