Rihanna Has Herself a New Under-$500 It Bag

There are people who prefer to wear whatever outfit everyone else is wearing right now, and then there's Rihanna. Last night, RiRi was photographed leaving her Fenty Beauty launch event in London wearing a full-on yellow outfit (a color that couldn't possibly be more on trend right now). And by full-on, we mean sunglasses, dress, shoes, and bag. Speaking of the bag, are you familiar with the new brand Medea? If not, you're about to be because Rihanna clearly approves.

The Milan-based brand's shopping bag–inspired totes started trending on Instagram last summer, and they've now reached full-on It-bag status. One of the best things about the minimalist totes is that they have quite a reasonable price point for an It bag. While some sizes and finishes are over $500, Rihanna's particular mini version comes in under. Thanks to her approval, we fully expect the bags to start selling out any day now, especially as warmer weather approaches. They're the perfect alternative to beach straw totes this time of year.

Keep scrolling to see Rihanna's lemony look and proof of the bag's cult status on Instagram, and then shop some of our favorite ones.

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(Image credit: Backgrid)

On Rihanna: Medea Prima Short Tote ($432)

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(Image credit: Backgrid)

Shop the It Bag

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Next up, the six bag trends everyone in our office will be wearing this spring.

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.