8 Chic Outfits That Are Giving Rich-Mom Energy

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(Image credit: @fakerstrom)

Quiet luxury is shaping up to be one of the year's most popular trends. Characterized by timeless, classic, and understated style, we're now beginning to see a new extension of the aesthetic take form. Rich-Mom energy is a term coined by TikTok user Christina Najjar (aka Tinx), who built up a massive following with her "rich-mom starter pack" videos where she explains that rich-mom energy is all about an attitude of living well. The fascination around the aesthetic is particularly prominent thanks to Gwyneth Paltrow's Loro Piana-filled courtroom wardrobe, which sparked endless discussion about this style.

The main idea behind rich-mom energy is to look forever understated. Think low-key luxe garments, neutral shades, simple silhouettes, and stealth wealth labels like The Row, Khaite, and Brunello Cucinelli that are ultra-luxurious and seriously expensive. Along with Paltrow, celebrities such as Gisele Bundchen, Rosie Huntington-Whiteley, and Amal Clooney embody the look perfectly.

Fortunately, you don't have to be a mom or ultra-rich to embody this vibe. You can easily emulate the style aesthetic no matter what your budget is. Below, I'm sharing seven chic outfits that give off rich-mom energy. I'm also adding plenty of shopping picks to get the low-key luxury look.

So have your bouncy blowouts, white jeans, and Goopglow Skin Superpowder at the ready before digging into the inspiration below.

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(Image credit: @rosiehw)

Nothing says rich-mom energy like an all-white outfit, and Huntington-Whiteley embodies the aesthetic to a T. Lean into her vibe with a crisp white waistcoat and wide-leg tailored trousers. Accent the look with a neutral belt, and don't forget large black sunglasses to finish the look.

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(Image credit: @anoukyve)

White pants are perhaps the ultimate symbol of rich-mom energy because they symbolize someone completely unconcerned about stains, especially those associated with motherhood. For summer, pair white linen pants with a relaxed striped button-down, ballet flats, a camel bag, and polished jewelry for a casual-chic look.

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(Image credit: @nlmarilyn)

For an effortlessly elegant look, pair a silky slip skirt with a relaxed black cashmere sweater and black accessories. This is a day-to-night look that whispers wealth.

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(Image credit: @fakerstrom)

When it comes to the rich-mom aesthetic, it's all about elevated basics. You can't go wrong with a timeless blue button-down, a white tank, and a black maxi skirt. Finish the look with ballet flats, a chic top-handle bag, and bold earrings.

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(Image credit: @hoskelsa)

Elsa Hosk is giving horse-riding-after-school-pick-up vibes in her chic cream-colored palette of jeans, a button-down, and accessories. A silky scarf is the perfect finishing touch.

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(Image credit: @cassdimicco)

An elegant knit maxi dress is a favorite among the fashion set and a chic way to lean into the quiet-luxury look. Finish the outfit with a smattering of rich-mom essentials, including gold jewelry and a sleek top-handle handbag.

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(Image credit: @deborabrosa)

Rich moms love a coastal grandma look. All you need is a Breton striped sweater, silky white pants, a chic straw bag, and a bucket hat. Oh, and a yacht is the perfect accessory.

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(Image credit: @bettinalooney)

Nothing looks more luxe than a tailored ivory blazer. Pair it with a cream-colored maxi dress and sharp pumps for maximum effect.

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Next, Stealth Wealth Is In—6 Celebrity Outfits I'm Copying to Get the Look

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Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.