These 25 Rich-Looking H&M Items Shot Me Right Up Into a Higher Tax Bracket
As much as I wish 2024 had brought with it instant access to a higher tax bracket, it didn't, at least not for me. But I've never been one to let something like that (or really anything at all) stop me from dressing the part. Of course, I still thought I'd have to do my fair share of digging through products in search of pieces that look expensive but actually aren't. Little did I know that everything necessary to aesthetically level up financially was about to arrive in H&M's new arrivals section—no digging necessary.
From double-breasted cardigans that could easily be found on the racks of a designer boutique to timeless footwear that I know for a fact will sell out and go viral by EOW, the 25 brand-new finds below are a recipe for looking rich at an accessible price. Oh, and did I mention there's cashmere? Before everything really does sell out, scroll down and start shopping.
I feel like Kelly Rutherford would rock this coat in one of her iconic elevator selfies.
This post was published at an earlier date and has since been updated.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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