It's Here: The #1 Swimsuit Trend of the Year

Summer is so close we can almost taste it, which means it's time to dust off your swimsuits and get ready for the warmer weather that lies ahead. Now, before you get too excited and end up spending all your money on the first cute swimsuit you see, let me share with you one of the only swimsuit trends I think you need to know this season: retro florals. I touched on it briefly here, but after some further research, I am officially convinced that if you're going to be seen in one swimsuit trend this summer, make it retro florals—period. 

Retro florals entail any floral print that looks like it came straight out of the '60s, '70s, or '80s. The nostalgia these funky prints bring is what makes this swim trend feel fresh and different compared to your average floral-printed suit. To further sell you on this trend (in case my championing of it up above wasn't enough), I have shopped out my favorite takes on the retro floral swim trend below, featuring a smattering of some of my favorite swim brands. From Frankies Bikinis to Reina Olga, I can assure you there's no shortage of stunning suits below, so get your wallet ready because you're about to do some serious summer shopping. 

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(Image credit: @mirrorpalais)

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(Image credit: @frankiesbikinis)

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(Image credit: @janicethrtran)

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(Image credit: @coolisaconstruct)

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(Image credit: @julia.berit)

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(Image credit: @triangl)

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(Image credit: @mirrorpalais)

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(Image credit: @frankiesbikinis)

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(Image credit: @reinaolga_beachwear)

Next up, eight shoe trends we've seen every fashion girl wear this season

Lauren Eggertsen
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.