Reformation Just Dropped the Prettiest Gossip Girl–Meets-Clueless Collection

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(Image credit: Reformation)

If you've been subconsciously looking for an excuse to rewatch Gossip Girl from Season 1 (or is that just me?), Reformation just handed you one on a Tiffany & Co. silver platter. For the brand's latest launch, it took inspiration from the iconic series's prep-school aesthetic, designing a preppy collection full of miniskirts, pussy-bow dresses, and heeled loafers that Blair Waldorf (and the dynamic duo of Cher Horowitz and Dionne Davenport for that matter) would almost certainly approve of. 

Admittedly, I'm not the preppiest dresser. Perhaps years of wearing a school uniform that included a plaid jumper, knee-high socks, and strictly navy, red, or black ballet flats turned me off. And yet, immediately upon scrolling through Reformation's new drop, I was smitten. See what I mean by scrolling through the best pieces in the cult-favorite brand's new preppy collection, below. 

Next: Reformation's New Cowboy Boots Are About to Go Viral on Instagram—Guaranteed

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.