Emily Ratajkowski Wore the Next It Jeans, and They're a Vibe

Spring is in full swing, celebrities are going outside a lot again, and jeans are getting less serious. Specifically, the celebrity we're talking about is Emily Ratajkowski, and the jeans we're referring to are from Reformation (one of EmRata's all-time favorite brands). You may recall a previous pair of whimsical Reformation jeans that made the celebrity rounds (and still do), the Newsprint jeans. Kendall Jenner, Addison Rae, and Kaia Gerber are a few of the jeans' notable fans. But there's a new pair of Reformation jeans to covet, and they're even more eye-catching.
The jeans are a new release by the name of the Cynthia Doodle jeans, and they're a long, high-rise, straight style, so the fit couldn't be any more current. The unique feature of the jeans is the colorful Mother Earth–centric graphics and sayings that look like they were hand-drawn on the cream-colored denim. If I had to guess, I'd say they'll sell out as soon as people catch wind of how special they are. Ratajkowksi let the jeans be the star of the show, pairing them with a cream Reformation bodysuit and affordable sneakers. And in case you haven't yet tried Reformation jeans and are curious, I can confirm that they're exceptional—well-priced, comfortable, and a great fit in every style I've tried.
Scroll on to shop the jeans for yourself, as well as other special Reformation jeans.
On Emily Ratajkowski: Reformation Hailey Bodysuit ($88) and Cynthia Doodle High Rise Straight Long Jeans ($188); Linda Farrow sunglasses; Reebok Club C 85 Sneakers ($70)
Get the Look
Shop More Special Reformation Jeans
If Daphne Bridgerton were to go shopping for Reformation jeans, you know she'd buy these.
I'm tempted to order these and re-create this exact outfit.
You may have spotted this fun pair on a celeb or two recently as well.
The coolest pair of tie-dye jeans I've come across yet.
Next up, the designer jeans you're about to see on every A-lister.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
I Found a Trove of Cool-Girl Basics From the Nordstrom Sale—31 Chic Standouts
These have closet-staple status.
By Jennifer Camp Forbes
-
It's Here: The 2025 Version of Skinny Jeans
Spotted on Emily Ratajkowski in NYC.
By Allyson Payer
-
35 Incredibly Chic Luxury Finds I Would Immediately Buy If My Salary Tripled Tomorrow
A girl can dream, right?
By Jennifer Camp Forbes
-
I Own $500 Jeans, But This Under-$150 Pair Looks and Feels More Expensive
Trust me.
By Nikki Chwatt
-
I Tried This Curve-Friendly Denim Brand for the First Time—These Are the Jeans I'm Wearing Now
Everything you need to know about popular Good American denim styles.
By Chichi Offor
-
Anti–Skinny Jeans Are Still Ruling in 2025—Finally, 15 Fresh Ways to Wear Them
Stealing these looks this season.
By Michelle Scanga
-
These 5 Inspiring Outfits Are Proof You Can Easily Merge Classic and Trendy Styles
Trust me, you're going to want to re-create these looks.
By Jennifer Camp Forbes
-
The 2025 It Girl's Wardrobe: 9 Highly Specific Brands and Buys They're All Wearing
From handbags to jeans to jewelry.
By Anna LaPlaca