This Is the Biggest Color to Know For Fall—29 Pieces I Want In My Closet
The evidence is here—bold, fiery red is the hottest color for fall. On the F/W 23 runways, designers made it abundantly clear that anything in a red hot shade would be big for fall. Brands including The Row, Ferragamo, Bottega Veneta, and Tory Burch showcased the color in their collections in a major way. While that doesn’t always translate to what we see in the market, the new-in arrivals are making a strong case that red fashion will most certainly take over this fall.
Ahead, shop the best new arrivals to hit the fashion space. Whether you’re interested in wearing the color with a head-to-toe look, or you’re willing to test-drive the trend in a less high-commitment way with an accessory, there are some standout pieces to have on your radar. Ahead, the shopping items to know about to tap in to the red color trend that will dominate this fall.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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