So This Is Why Certain Brides Wear a Second Dress on Their Wedding Day

Ask any bride about her search for "the dress," and she'll likely admit it was quite the ordeal. It's pretty much common knowledge that brides-to-be will jump through hoops in order to discover (or design) their dream gown. So for a process so tedious it's earned its own reality TV show (Say Yes to the Dress, anyone?), why would someone ever consider enduring it twice?

The reasons vary, but many brides consider an outfit change for practical reasons—the reception. Changing into a dress that allows for more freedom of movement means being able to dance the night away carefree. But don't just take it from us. Seriously stylish brides like Babba Canales and Whitney Port are weighing in on why they loved their reception dresses—and sharing the wedding photos to prove it.

Babba Canales Rivera, Founder of BYBABBA

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(Image credit: Johanna Rosenlew)

"I truly optimized my second dress for dancing," Babba tells us. "I went for a dress that would fit well with my first dance, which was a salsa, and I wanted something that was playful yet unexpected." Her silky two-piece Dietas set proved to be just that, something she says pushed her out of her comfort zone stylistically.

"I wore my first dress, a gown from Marchesa, for the ceremony, which took place in the afternoon. After the ceremony, we went for dinner, and I kept the gown on for the full duration of that. As the guests left dinner and started to enter the palace for the cake, I switched to my second dress and cut the cake in it."

Pamela Katz Tick, DJ and Influencer

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(Image credit: Sidney Bensimon)

For the NYC-based DJ and influencer, her reception dress was the perfect opportunity to express her bohemian-inspired personal style. Her first dress was classic and on the more traditional side, so naturally by the time the party began, she says she was "ready to explore the other 'me' that night; the barefoot, free, and twirling me."

To make her bohemian wedding dress dreams come to life, she worked with friend Rebecca Cohen, founder and creative director of LoveShackFancy, to custom design it. "We were inspired by a specific vintage dress, which was a dress we held close to our hearts." Its alternating rows of embroidered floral motifs, scalloped lace trim, and square neckline were romantic and yet playful. "The final touch was a velvet floral bow belt, which Rebecca made, that I wrapped around the dress, and a lace ribbon that I put up in my hair."

Whitney Port, Creative Director and Influencer

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(Image credit: Hannah Costello)

For Whitney, her second dress needed to be totally different from her first dress. Though both were by Marchesa, she wanted something shorter, a bit flirty and definitely festive to keep the party going into the evening. "I originally wanted to do a color other than white, but then I tried on this one and fell in love."

When it came to executing the dress change, she waited until after the first hour of the reception and then did a full hair and makeup change to accompany the reception-ready dress.

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Whether they want to preserve the first wedding dress, play around with multiple bridal looks, or just dance the night away without any worries, more and more brides are opting to change into reception dresses as their second look of the celebration.

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Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.