Why Rado Are the Best Luxury Watches to Invest in

last updated 13 November 2020

When it comes to gifting (and yes, scarily we are well into that time of year already) there are few pieces more special to give, or receive, than an iconic watch. Whether you’re celebrating a milestone (the perfect excuse for self-gifting), looking to add an investment piece to your Christmas list, or perhaps to a special someone’s wrist, finding a timepiece that is at once modern and timeless is key.

At Who What Wear, we know that when shopping for luxury in particular, you want a considered piece— something design-led and unique but with last-a-lifetime quality. Searching for such a piece can often involve endless research and decision-making. But, that’s where we come in. We know it’s our job to recommend to you the best of the best, so let us introduce you to Rado’s True Thinline collection.

The iconic brand’s timepieces are Swiss made since 1917, so in terms of quality you really can’t get much better. They are, however, revolutionising traditional watchmaking as we know it. All of the watches in the contemporary True Thinline collection are made of ultra-light high-tech ceramic, something that the brand is pioneering in the world of watches.

The benefits? Not only is it chic, super slim and comfortable (it’s hypoallergenic to skin), it’s also durable. Unlike any other material, these designs will look good as new with no scratches in sight, even in 20 years time. The high quality ceramic is so hard-wearing, it can only be scratched with diamonds— and we wouldn’t want to risk our diamonds trying it. So if you’re looking to invest smartly in a watch for the future, look no further.

As well as being made to last a lifetime, the brand stands out from the traditional competition because of its focus on design. Rather than being restricted by old-fashioned principles, Rado often collaborates with top designers, like Bethan Gray, award-winning London-based homeware designer who thought up the True Thinline Studs below, and Grandi Giardini Italiani on their Nature inspired True Thinline designs. These are classic watches with a difference.

We personally like that, with Rado, you get the quality of an iconic Swiss brand, but with more forward-thinking and innovative design clout. Keep scrolling to see and shop the bold True Thinline collection now.