Sugilite Is the Rich-Looking Color Trend That'll Take Over in 2025

a person wears a purple jacket and blue pants

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You've probably heard of amethyst—it's the February birthstone—and maybe even tanzanite, a rarer purple gemstone. But what about sugilite?

This slightly obscure stone was first discovered in the 1940s in Japan and since then has been used in decorative objects, beads, and other types of jewelry. Known for its striking hue, the color has a Kate Middleton–approved regal vibe. Not only does it look luxurious, but it also commands attention. And we're betting it's about to be the shade of the season and gain popularity well into the New Year.

Whether you're looking for a simple sweater, a pair of statement shoes, or even a glamorous gown, you'll be delighted to discover it's available in a sensational sugilite hue. So step away from the basic everyday black, holiday red, and go-to neutrals in favor of an even more fabulous color that commands attention. And when people ask where you got that purple piece, you can kindly correct them, explaining that it is sugilite, before spilling your style secrets.

Scroll on to shop items that look extra expensive in purple. Accessorize accordingly, or go all in from head to toe in comfy sweats or chic wardrobe staples. Either way, you'll look like a million bucks.

Sugilite Street Style

A guest wears black sunglasses, a pale blue shirt, a royal blue pullover, a sugilite purple corset, a neon purple wool coat, pale blue flared pants, during Paris Fashion Week - Womenswear Fall Winter 2023 2024, on March 01, 2023 in Paris, France.

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I want this exact outfit in my closet ASAP.

Jennifer Malengele attends the Mithridate SS24 show during London Fashion Week wearing a sugilite purple dress.

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Jennifer Malengele attended the Mithridate S/S 24 show during London Fashion Week wearing a sugilite purple dress.

Sugilite on the Runway

A model walks the runway wearing a sugilite purple gown at the Simone Rocha fashion show during London Fashion Week September 2024 Spring/Summer 2025.

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A sugilite purple gown was featured in Simone Rocha's S/S 25 show.

A model walks the runway at the Naeem Khan fashion show during February 2024 New York Fashion Week wearing a sugilite purple gown.

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Naeem Khan participated in the color trend for F/W 24.

Sugilite on Influencers

Bella Thomas wears purple sugilite pants with a red t-shirt.

(Image credit: @bellathomas)

Bella Thomas paired purple pants with a red T-shirt. Are you taking notes on this color combo?

Grece Ghanem wears a sheer sugilite purple ensemble at the beach.

(Image credit: @greceghanem)

Grece Ghanem wore a sheer sugilite ensemble at the beach.

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Freelance Writer

Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the internet as the Twitter voice of Barbie. She worked previously at Who What Wear as the director of content strategy and also spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site around topics such as celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. Her personal style tends to favor the classics: She loves crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and a trusty leather jacket. After she finishes reading the entire internet every day, she can be found dining out at her favorite restaurants, trying new beauty treatments, or indulging her historical-fiction habit.