Why Everyone Is Shopping for the Jacket We Wore in Middle School
Ever wish you could peek inside the virtual shopping carts of the coolest girls in fashion? Well, now you can. Lyst shared new data on the jacket trend everyone is clamoring for right now: puffer jackets.
Searches for puffer jackets on Lyst have increased by a whopping 280% in the last month, proving that tons of women are interested in the statement style. The site revealed that oversize iterations, in particular, are selling out the fastest. For instance, Raf Simons's Oversized Puffer Jacket ($2175) sold out completely within two weeks. "For every coat that was available on Lyst, 1020 people tried to buy it," the company explained.
If you need some help styling this trend, Lyst's editorial director, Katherine Ormerod, has some words of wisdom: "This season, the best puffer practice is to go big or go home," she said in a statement. "The key to wearing a Power Puffer 2.0 is to create a bold shape—whether you go for the 'lampshade' silhouette or wear the jacket lower on your arms for an off-the-shoulder look." Are you taking notes yet?
Scroll down to shop our favorite puffer jackets!
This Topshop version is guaranteed to last you all winter.
For a designer investment, you can't go wrong with Stella McCartney's statement cropped jacket.
Are you on board with this trend? Tell us in the comments below!
Opening Image: Style du Monde
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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