In the Past 24 Hours, This Cute Dress Trend Has Taken Over London

London Fashion Week's street style aesthetic is often quite hard to describe thanks to how liberal and varied it can be: Some girls are ultra-casual while others are prim. Some are high-fashion and wearing the latest It items, which is in direct contrast to the set who love to wear vintage. It's a beautiful landscape out there and every so often the tribes merge to agree on a single item or trend, and right now it's a dress that appears to appeal to every kind of woman.

Over the past few days, one thing has become very clear in London: Our city's finest fashion lovers have fallen head over (probably low) heels for any dress style with a puffed sleeve. The more statement the better. The more frou-frou and girlish, the better. Some of the dress's super fans are choosing to channel the whimsical, ultra-pretty nature of this silhouette with cute headbands and sweet shoes, but there's another (perhaps more archetypal) contingent who are choosing to wear them with stompy ankle boots and all grunged up.

Either way, the verdict is clear, and we've spotted styles from designer echelons (Rejina Pyo and Cecilie Bahnsen are faves) as well as the high street (& Other Stories does a mean puff-sleeve dress, you know). Only recently did this trend also spike during Copenhagen Fashion Week, where LiketoKnow.It reported a 1600% surge in searches. Keep scrolling to see who and how this trending dress is being worn, and then shop the best available right now.

See Who's Wearing the Puff-Sleeved Dress Trend

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.