In the Past 24 Hours, This Cute Dress Trend Has Taken Over London

London Fashion Week's street style aesthetic is often quite hard to describe thanks to how liberal and varied it can be: Some girls are ultra-casual while others are prim. Some are high-fashion and wearing the latest It items, which is in direct contrast to the set who love to wear vintage. It's a beautiful landscape out there and every so often the tribes merge to agree on a single item or trend, and right now it's a dress that appears to appeal to every kind of woman.

Over the past few days, one thing has become very clear in London: Our city's finest fashion lovers have fallen head over (probably low) heels for any dress style with a puffed sleeve. The more statement the better. The more frou-frou and girlish, the better. Some of the dress's super fans are choosing to channel the whimsical, ultra-pretty nature of this silhouette with cute headbands and sweet shoes, but there's another (perhaps more archetypal) contingent who are choosing to wear them with stompy ankle boots and all grunged up.

Either way, the verdict is clear, and we've spotted styles from designer echelons (Rejina Pyo and Cecilie Bahnsen are faves) as well as the high street (& Other Stories does a mean puff-sleeve dress, you know). Only recently did this trend also spike during Copenhagen Fashion Week, where LiketoKnow.It reported a 1600% surge in searches. Keep scrolling to see who and how this trending dress is being worn, and then shop the best available right now.

See Who's Wearing the Puff-Sleeved Dress Trend

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Shop Our Favourite Puff-Sleeved Dresses

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.