In the Past 24 Hours, This Cute Dress Trend Has Taken Over London
London Fashion Week's street style aesthetic is often quite hard to describe thanks to how liberal and varied it can be: Some girls are ultra-casual while others are prim. Some are high-fashion and wearing the latest It items, which is in direct contrast to the set who love to wear vintage. It's a beautiful landscape out there and every so often the tribes merge to agree on a single item or trend, and right now it's a dress that appears to appeal to every kind of woman.
Over the past few days, one thing has become very clear in London: Our city's finest fashion lovers have fallen head over (probably low) heels for any dress style with a puffed sleeve. The more statement the better. The more frou-frou and girlish, the better. Some of the dress's super fans are choosing to channel the whimsical, ultra-pretty nature of this silhouette with cute headbands and sweet shoes, but there's another (perhaps more archetypal) contingent who are choosing to wear them with stompy ankle boots and all grunged up.
Either way, the verdict is clear, and we've spotted styles from designer echelons (Rejina Pyo and Cecilie Bahnsen are faves) as well as the high street (& Other Stories does a mean puff-sleeve dress, you know). Only recently did this trend also spike during Copenhagen Fashion Week, where LiketoKnow.It reported a 1600% surge in searches. Keep scrolling to see who and how this trending dress is being worn, and then shop the best available right now.
See Who's Wearing the Puff-Sleeved Dress Trend
Shop Our Favourite Puff-Sleeved Dresses
Not all puff-sleeved dresses have to be long—they can be short and sweet too.
Don't think this baby blue hue is only for spring—it'll look cool with black boots too.
I'm totally in love with this one.
Next up, what the celebs are wearing to LFW.
Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
-
Stylish Londoners Have Officially Ditched Dresses for Skirts
The bolder, the better.
By Emma Spedding
-
9 Trends Set to Define Spring 2025 Fashion
What to know from the spring/summer 2025 runways.
By Eliza Huber
-
London Has Spoken: 7 Fashion Trends That Are Set to Be Big in 2025
They're destined to reach ubiquity come spring.
By Nikki Chwatt
-
The Burberry S/S 25 Show Embraces Artful Embellishment and Utilitarian Workwear
Daniel Lee is at it again.
By Nikki Chwatt
-
12 Fall Outfit Ideas Straight From the Streets of London Fashion Week
We can't wait to wear these.
By Allyson Payer
-
London Is Calling—6 Trends You'll Want to Pick Up On Before Next Fall
Ring, ring.
By Jasmine Fox-Suliaman
-
Alexa Chung Wore a Sheer Dress With This $38 Basic During London Fashion Week
She really never disappoints.
By Eliza Huber
-
From Milan to Paris, 9 Next-Level Beauty Trends That Dominated Fashion Month
They're also extremely wearable.
By Shawna Hudson