We’ve said it before and we’ll say it again: Instagram is the best place to find cool, new brands. The wonderful thing is, while it used to take huge budgets for smaller, independent designers to reach an international audience, social media makes it possible for us to catch news about cool brands before they’ve made it big—even from overseas.
Something we’ve been eyeing a lot lately? The super-cool t-shirts from the London-based brand PSC. With its minimalist-chic look and sometimes snarky sayings, these tees seem like the perfect addition to any “cool girl” closet. We can just imagine how great they’d look with vintage jeans and leather jacket. Subtly edgy, definitely stylish: just the way we like it. According to PSC’s website, Cara Delevingne is fan, so that proves it: this is the model-off-duty tee you’ve been searching for.
Keep scrolling to see some of the best Instagram posts from @pscbrand and shop our favourites below:
Shop PSC below:
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Stephanie Suganami on Her Breakout Role, the GRWM Playlist She Has on Repeat, and What She Wishes She Knew in Her 20sHer style advice will be the sign you need to wear whatever you want.
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I'm a 44-Year-Old Beauty Editor Who Loves a Hot Take: 14 Drugstore Finds That Will Save You *So* Much MoneyThey belong in your basket.
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If You Want to Wear Jeans and a Tee in Paris, This Is the Only Way to Do ItIt's simple yet elegant.
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It's True—Everyone Will Wish They Bought This $68 Ref Top When It Inevitably Sells OutI see the future.
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I'm a Fashion Editor—I Reach For This Effortless Wardrobe Essential When I Don't Know What to WearHere are nine easy ways to style the piece.
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IG Has Billions of Accounts, But These 6 French Creators Will You Teach You Everything to Know About StyleLet them transport you straight to Paris.
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The Shirts Londoners Are Willing to Line Up and Down the Street ForThe perfect button-down shirt does exist.
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Jennifer Lopez Wore the Pretty Shirt Trend That Makes Even Y2K Jeans Look ElegantWe love an elevated J.Lo outfit.
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The "Ultra-High Net Worth" Top That Chic People Are Wearing in NYC and CopenhagenHigh neckline, high net-worth.
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From Tory Burch to Toteme—Every ITK Brand Is Stocking This One Particular Winter TrendTalk about luxurious.
