I Stopped Buying Printed Clothes and This Is What Happened

I would never apply the term minimalist to my own wardrobe, but something happened over a year ago and getting ready every morning ever since has been (significantly more of) a breeze: I stopped buying into all of my print desires and started investing in plain clothes. You could say I was a print addict and now I'm a born-again purist. Don't get me wrong, I still LOVE print. But once upon a time I wouldn't be able to walk past a store window if a new motif caught my eye.

Every single kind of pattern in every single colourway can be found in my closet: paisley, psychedelic florals, patchwork, polka dots, leopard, argyle, abstract, ditsy, geometrics, tartans, stripes, new, vintage, designer, high street… You get the picture. Or do you? Because owning such a print-heavy collection is not conducive to a busy life. Nothing in my closet was working harmoniously—and as someone who values both sleep and working productively, this was far from ideal.

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(Image credit: Phill Taylor)

Blogger Talisa Sutton of Badlands should be on your list for coolly understated outfits.

Yes, I could wear a series of wax print skirts with plain roll-necks, but it's all too easy to tire of a statement like that. It was also tricky to pair this one item with any of the other loud entities, because, if I'm truly honest here, print-clashing is not my forte. It's for adventurous types like Susie Bubble to own and for me to stand back and admire. Print clashing takes time and practice. There are basic stages (Breton and leopard is good for novices), but with the plethora of print action on my rails, I was more likely to get lost en route. 

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(Image credit: Phill Taylor)

Fashion illustrator Jenny Walton is always a source of this kind of pared-down style.

I'm not saying don't ever buy print—everyone deserves that joy, especially when there are so many great options this season—but by zeroing in on interesting, versatile staples instead I have discovered the following:

A.) I get far more wear out of everything I now own.

B.) I've weeded out the prints that don't hold my attention and, therefore, I've scaled down my closet.

C.) I've cut the time it takes me to get ready by 30 minutes. The dream, right?

Scroll down to see and shop the kind of savvy pieces I'm focused on. Perhaps your routine will suddenly seem less stressful…

Related: 7 Looks That Will Make You Happy to Just Wear Jeans and a Top

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.