Primark Is Your One-Stop-Shop for Every Major Summer Trend

Sponsor Content Created With primark

primark-spring-279089-1554413847302-main

(Image credit: Primark)

If you love fashion like we do, you've probably been scoping out the biggest runway trends for summer for a while now, deciding which are worth the hype and which are worth passing on. Thankfully for our bank accounts, many of last year's styles can be easily recycled (think shell jewelry and woven bags), but there are also so many new ideas (hi, neon and tropical prints) we're eyeing…

If you're having a hard time sifting through the major trends, don't fret: We've sourced inspiration from Primark's incredibly chic lookbook and narrowed in on the ones worth investing in. Not familiar with the European retailer? The brand is making headway in the U.S. for its affordability, versatility, and on-trend pieces. It features just about every category you could ask for (womenswearmenswear, accessories, kidswear, baby, beauty, and home,), so it's truly a one-stop shop for stylish and affordable pieces.

While you can't buy directly off the retailer's website (FYI, forgoing e-commerce is how it keeps its prices so low), we scoped out some of their best looks based off our favorite summer trends. Scroll for inspiration; then be sure to head to your closet Primark location to shop the pieces for yourself.

Free Spirit

primark-spring-279089-1554414561182-main

(Image credit: Primark)

Previously reserved for Halloween costumes (and summer camp), tie-dye, crochet, and other boho mainstays have made a name for themselves this season, popping up on everything from classic T-shirts to bathing suits and accessories. If you're afraid of this trend feeling a bit too costume-y (relatable), take a note of the above Primark ensemble. This pretty blouse feels less intense when paired with a plain white tee, and we love that the tie-dye print has a more subdued watercolor feel about it.

Snakeskin Accessories

primark-spring-279089-1554414738888-main

(Image credit: Primark)

Chances are you may already own a leopard-print item or two, but we're investing in snakeskin for summer. This subtle print feels edgy without being overwhelming, and it adds the perfect pop of detail to an outfit when embossed on a bag or shoe. Opt for a colorful hue, or stick to the basics with neutral shades (another huge trend for summer).

Tropical Vibes

primark-spring-279089-1554415002705-main

(Image credit: Primark)

Seen on the runways of Calvin Klein, Chloé, and Michael Kors, island prints are having a major moment. If the bright, tropical pieces aren't your style, we hear you. That's why we're opting for earthy tones that give us a more of laid-back beach vibe and less of a tourist-in-Hawaii vibe. 

Neon

primark-spring-279089-1554415307592-main

(Image credit: Primark)

Okay, there's nothing terribly innovative about bright colors for summer, but we can't stop thinking about the slime-green hue that's taken our IG feeds by storm. It's flattering, bold, and an unexpected way to punch up your look. Feeling adventurous? Go head-to-toe bright like the above Primark look by wearing a neon dress (and tone it down with staple accessories as needed).

Feeling inspired? Head to Primark to shop all the latest looks and trends for summer. 

Merchandising Editor