Celebs and Fashion People Flock to This Pretty Dress Brand in the Summer
I'm a fashion editor living in L.A., and there is one brand that has become my go-to for casual-chic Cali events, from birthdays and bridal showers to alfresco dinners. I'll always feel extra special, comfortable, and confident when wearing a dress from Dôen.
Founded by Los Angeles–based sisters Margaret and Katherine Kleveland, the brand is known for its nostalgic, romantic, ethereal aesthetic and has catapulted to international fame in the recent years with its loyal fan base, including celebrities such as Dakota Johnson, Taylor Swift, Selena Gomez, Sofia Richie Grainge, and Kylie Jenner. Not to mention, a whole host of fashion influencers have discovered the joys of Dôen—particularly its dresses.
Below, I wanted to highlight some of my favorite dress styles for summer 2024. Whether you have a special daytime event coming up or simply want to invest in a beautiful frock for the sunny season, you won't regret getting your hands on one of these versatile, vintage-inspired styles below. After all, the temps are officially saying it's Dôen-dress weather.
Get inspired by the celebs and fashion people wearing Dôen dresses this summer:
This pretty pale-yellow dress was spotted on Johnson recently.
I've spotted this on Brie Larson and a number of other celebs this month.
Shop more Dôen dresses I love for summer:
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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