22 Prada It Buys That Fashion Editors Have Been Eyeing Up
Sponsor Content Created With Prada
When I think back on this year, there's one designer that has really shaped the fashion landscape: Prada. Where would the Y2K trend be without the nylon re-edition bags? Would rhinestones be so popular if every girl on Instagram didn't want that encrusted Cleo? What about the logo tank top? And what would Jeff Goldblum wear if not Prada's Hawaiian shirts? Case in point: For those into fashion, a world without Prada isn't a world worth thinking about.
It therefore comes as no surprise that all industry insiders—editors, buyers, stylists and influencers—want a piece of the Prada pie. Co-Creative Directors Miuccia Prada and Raf Simons are the design duo behind the brand, and together they have become noted culture shifters and trendsetters, having crafted the design house's very specific aesthetic: a strictly monochromatic palette of starched white shirts and black pinafores with an array of logo-adorned jersey, satin and cotton staples such as cut-out knit dresses, roll-necks and bomber jackets.
Diamanté crystals have become almost as synonymous with the Prada name as its iconic triangle logo. Alongside jewelled ready-to-wear pieces, sunglasses and hair accessories are showstopping metallic shoes and bags. These pieces are perfect for New Year's Eve celebrations, festive parties and forever gifts, so if you want something that shines, you've come to the right place.
Whilst they may come with a luxury price tag, the Prada pieces below are outfit elevators that never go out of fashion. Just look to the coolest celebrities—including Gigi and Bella Hadid, Rihanna and Dua Lipa—for inspo: Their casual, off-duty outfits are made winners with the addition of Prada shades, boots and mini bags. To see all of these It pieces and more, keep scrolling.
SHOES
Platforms are the party shoe of late. They're so high but oh-so comfortable.
BAGS
Bucket bags are back, and there's no better way to do them than with the Prada logo as a drawstring.
If Liberace and Paris Hilton designed a handbag, this would be the outcome. I'm obsessed.
Prada has introduced a lot of shearling in its recent collection, and I love this new triangular shape.
ACCESSORIES
This versatile headband is perfect for both New Year's Eve and summer weddings. I want to wear it to every special occasion.
Hair clips are such an underrated accessory. Every outfit looks a little cuter with a statement hair slide.
READY-TO-WEAR PIECES
Want to see more from Prada? Shop the holiday edit here.
Rebecca Rhys-Evans is a London-based fashion and beauty editor with a decade of branded content and editorial experience. She started working at Who What Wear UK in the summer of 2022, where she was hired to lead all branded content for the UK site. Be it appearing on-camera to showcase how to style the latest designer collections, or reviewing the most recent beauty skincare products, Rebecca is the voice (and often face) for Who What Wear UK’s commercial partnerships. A self-confessed internet obsessive, she loves all facets of content creation—be it writing, filming, art directing or styling—and revels in collaborating with brands to help harness their product and tell their story. After graduating from University of Liverpool in American Studies, she travelled around North and South America before moving to London to pursue her career as a fashion journalist. Before she landed her position at Who What Wear, she was a freelance writer and content consultant, writing for Polyester, Screenshot, Marie Claire, Refinery29 and Culture Trip, reporting on everything from internet culture, vintage shopping across the world, sustainability and sex work. Adding to this, she has also held editor positions at FLANNELS.com, BURO., Koibird and SHOP Magazine.
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