Prada Beauty Debuted on the Runway and Proved Matte Lips Are Fall's Best Trend
Last week, Prada's S/S 24 ready-to-wear show in Milan caused a major stir in the fashion world. From Prada slime to a star-studded front row to a standing ovation for the line itself, the show is basically all anyone in fashion can discuss.
In the beauty realm, Prada also didn't disappoint. Though the looks were understated, they were uniquely suited to each model's complexion. Not only that, but every "beat" was also created using Prada's new beauty line. Prada Beauty Global Creative Makeup Artist Lynsey Alexander went for matte skin and lips and wanted to focus on the eyes. We've been saying matte lips are about to make a huge comeback, and Prada helped us prove it.
Keep reading for every Prada makeup product used on the Milan runway. Though Prada Beauty has technically yet to launch in the United States, many of the products are already available on the website—and trust us when we say that they're worth the splurge.
Alexander prepped the skin using Prada's new skincare. After that, she used Prada's foundation, which has yet to launch in the U.S., to create a soft-matte finish.
After creating the perfect base, Alexander contoured the cheekbones, Cupid's bow, and collarbones for a bit of extra dimension using Prada's soft matte lipsticks and eye shadow palettes. From there, she also used the eye shadow palettes on the eyes and on the brows to create a glossy finish to the eyelids.
Alexander created super-subtle brown-toned matte lips using the new Prada Hyper Matte lipstick. Some models had more intense lip looks than others, and each had lips that were tailored to their specific complexions.
Prior to her time at Who What Wear, Katie Berohn worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles.
-
We're Fashion Editors—Everything We Saw, Wore, Did, and Ate During NYFW
Let's dive in.
By Anna LaPlaca
-
8 Flawless Outfits the Celebrity Set Is Wearing in Paris Right Now
Kelly! Zoë! Kendall!
By Anna LaPlaca
-
We're Obsessed With Scandi Style—These 5 Elegant Trends Are Taking Off in Copenhagen
Live from fashion week.
By Nikki Chwatt
-
The NYFW Outfit Prep Has Begun—36 Standout Buys I'm Adding to My Lineup
From opera gloves to scarf coats.
By Anna LaPlaca
-
Sorry to My Comfy Flats, But These Heels Are Going to Be Everywhere Next Year
If Miuccia Prada says so.
By Emma Spedding
-
We're Always Thinking About Prada—17 New Items We Expect to Go Viral by the End of the Year
A dream haul.
By Allyson Payer
-
Nobody Does It Better Than the Italians—6 Trends Everyone Is Wearing in Milan
Attenzione!
By Anna LaPlaca
-
The Color Report: Every Shade Worth Remembering From the Spring 2025 Shows
No neutrals here.
By Eliza Huber