Meet Lauren, Who What Wear's fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her The Zara Scout. Now she's turning the nickname into a franchise so she can regularly share her insider knowledge of the brand, including all her hacks, secrets, and must-haves with you.
Researching which Zara items all of you wear the most? Yeah, I would say that's one of my favorite pastimes. Hopefully, you're not sick of me talking about the Zara-dedicated Instagram (The Devils Wear Zara) my BFF and I run because I'm about to talk even more about it in the coming sentences. Through The Devils Wear Zara, we have created a community that is hyper-engaged, meaning whenever they wear, buy, or even consider buying a new Zara item, they are going to tell us about it. Head to our tagged photos at any given day and you'll see thousands of cute outfits that all contain one Zara item or more.
With that being said, digging through the photos you tag us in makes it easy to see which Zara products are the most popular at any given time. Every season, there are those few standout Zara products everyone has—those satin knot slides, that off-the-shoulder chambray dress, the red knit tank, and so on and so forth. This year, before we dive into summer headfirst, we wanted to take the time to call out the most popular Zara products of summer 2018 before anyone else. Thanks to all of you, we were able to identify the cutest (and most Instagrammable) product on the site right now. No shame if you add every single one to your cart. I know I did.
Gingham Bikini Top
The second this gingham bikini top dropped, we knew it was going to be trouble. After selling out in multiple sizes right off the bat, Zara has sensed that this summer, this gingham bikini top is a must-have for shoppers all over the world, meaning the brand keeps restocking the suit.
Available in sizes S to L.
Checkered Dress
There's always one Zara dress you feel like you see on someone literally every day of the summer. And despite its overwhelming popularity, you still go out and buy it because it's just that perfect. Last summer, it was that chambray off-the-shoulder minidress, and this summer, it's this adorable green checkered one. And now you know.
Available in sizes XS to XXL.
Scalloped Crop Top
Whether you wear yours as a crop top or as a bathing suit cover-up, this bright knit number is the ticket to striking Instagrams this season. Also coming in a lime green palette, this $30 statement knit is already infiltrating our feeds, and frankly, we can't wait to see more of them.
Available in sizes S to L.
Chunky Sneakers
We figured calling out sandals would be a tad too obvious, and to be honest with you, more of you are wearing these chunky white sneakers than any other Zara shoes at the moment. (Proof is in the tagged photos.) Worn with dresses, shorts, skirts, and more, fashion girls are proving that this summer, sneakers are both more reliable and on-trend than any other shoes on the site.
Available in sizes 6 to 10.
Puff-Sleeve Top
Summer without a puffy white romantic top would be like the Harry Potter series without Luna Lovegood—a total tragedy. This summer, one particular little top is standing out among the rest thanks to the liking influencers have taken to it. This $45 lightweight top looks incredible with everything from jeans to shorts, and we can't wait to see how you style it for yourself.
Available in sizes XS to L.
Mini Beaded Bag
We know—you've seen this photo a million times, but I'd be lying if I said I was a little biased. At the end of the day, these little beaded buddies have been blasted all over social and we are so here for it. Coming in two colors, each as popular as the next, these bags make for a funky alternative to all the straw carryalls everyone already owns.
Tropical Men's Shirts
Last but not least, I want to draw attention to the menswear section at Zara. In a recent meeting I had with the brand, it encouraged and inspired me to start branching out and shopping in the men's section—particularly when it comes to these tropical printed shirts, which Zara is producing a wide variety of right now. Above, it looks insanely chic when worn with tailored trousers and retro frames, but I plan on wearing mine with vintage jeans and strappy sandals. Maybe knotted up into more of a crop top. Thoughts?
Available in sizes S to XL.
Shop more best-selling items at Zara right now
This dress also comes in red and it's just as cute.Available in sizes XS to XXL.
The color and shape says it all.
Swap your skinny jeans for these this summer.Available in sizes 25 to 30.
You'll want this in every color.Available in sizes XS to XXL.
Slip into these and have the best summer day ever.Available in sizes 5 to 11.
Meet your new bathing suit cover-up.Available in sizes XS to XL.
The breezy pants you'll need on all your vacations.Available in sizes XS to XXL.
Because cowboy boots in the summer are still a thing.Available in sizes 6 to 10.
Want more Zara? Shop the number one summer trend the retailer is pushing now.
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