6 Popular Zara Items Every London Girl Owns

last updated 14 August 2019

Meet Lauren, Who What Wear's fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her The Zara Scout. Now she's turning the nickname into a franchise so she can regularly share her insider knowledge of the brand, including all her hacks, secrets, and must-haves with you.

When you're as in love with Zara as I am, sometimes it can feel like you've really just seen it all. I follow all the influencers, stalk the new arrivals page, and even write a column dedicated to trying on the latest pieces for you all IRL. With Zara so intensely saturating my life, I often feel like I'm on autopilot when scrolling through the pages of products and I hate that feeling. So, in an effort to step outside of the box and gain a fresh perspective, I tapped our Who What Wear UK editors for their insight into what the most stylish girls in London are buying from the affordable retailer.

Since our UK team is much more in tune with all of the trends, influencers, and products currently generating buzz in London than I am, asking them for help was a no-brainer. Some of the Zara products ahead are ones I had seen time and time again, but never really gave a second thought to, but now, after seeing how London's fashion girls are styling them, I am finally seeing some of these items in a whole new light, and I think you will too.

Ahead, discover all the chic Zara items London girls have been buying and shop them for yourselves.

Strappy Sandals

"Everyone is going mad for Zara's sandal selection right now, and for good reason! Jessica Skye is a big fan and always makes them look extra chic." — Alyss Bowen, Associate Social Media Editor, Who What Wear UK

"I was early onto buying these white strappy sandals and although I feel like EVERYONE has a pair, there are still so many London girls who keep asking me about them, thinking that they're designer… I mean, that's the goal with any high street purchase, right?" — Hannah Almassi, Editor in Chief, Who What Wear UK

Zara

Strappy Mid-Heel Leather Sandals

Organza Blouses

"This Zara blouse has been making the rounds of Instagram recently, and I'm planning to nab one myself this season." — Joy Montgomery, Acting Assistant Editor, Who What Wear UK

Zara

Organza Blouse With Tie

"It's one of those high-street gems that looks like it could so easily be designer, thanks to its whimsical organza fabric and sheer sleeves. It's become the fashion girl's go-to 'nice top and jeans' top." — Joy

Zara

Organza Blouse With Tie

Tie-Dye Dress

"[She's based in Copenhagen, but] Anna is technically a London girl. I can confirm that our editor in chief Hannah Almassi has this exact dress, and I am currently stood in Zara on my day off trying to hunt this beauty down!! (Update: I found the dress, and it’s now hanging in my wardrobe)." — Alyss

"This knitted dress is not only in my wardrobe but that of a few friends too (as well as girls on Insta across Europe). I've noticed pregnant girls in London are loving it, and no wonder as it's a striking color and pattern in the comfiest of fine-gauge, stretchy knits." — Hannah

Zara

Knit Tie Dye Dress

Lilac Tweed

"Zara's lilac tweed midi dress with a square neckline and vintage-style buttons down the front has been a firm favorite with the fashion crowd in London. Natalia Barbieri wore it in a shoot we did for WWW UK, and we had so many messages from people saying how much they adored this dress." — Emma Spedding, Deputy Editor, Who What Wear UK

Zara

Tweed Dress With Gemstone Buttons

"It's not only the dress that is proving popular, as the tweed midi skirt is also a favorite with British influencers this month. Ada always finds the best pieces on the high street, so her backing is a clear indication that this is destined for cult status." — Emma

Zara

Tweed Skirt With Gemstone Buttons

Check out more Zara pieces London girls are buying:

Zara

Ribbed Pants

Zara

Sparkly Textured Knit Tunic

Zara

Animal Embossed Buckled Flat Sandals

Zara

Floral Print Dress

Next up, shop the five summer legging trends worth buying into this season.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.