A Shoppable Guide to Every Fashion Item That Has Gone Viral on TikTok

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Saying we're TikTok-obsessed at Who What Wear is like saying the sky is blue… duh. Thanks to the platform's nature, anything has the potential to go viral no matter how big or small of a following you have, which means that on the fashion side of the app, something as simple as a pair of Amazon leggings or a certain styling hack can be cause for internet frenzy

We've witnessed countless clothing items go viral, and honestly, we continue to notice new items each time we log on. So we went ahead and did what we always do and made a shopping guide to the most popular TikTok fashion items to date. Of course, this is by no means a comprehensive list, which is why we're committed to updating it whenever we notice new pieces start to bubble up (which, let's face it, is all the time). In fact, I wouldn't be surprised if five more things go viral by the time this roundup is published because that's just how the internet works. 

With that, continue on to see our by-no-means-exhaustive list of every fashion item that has achieved viral status on TikTok, and shop them, too, if you want to see what all the hype is about.

Speaking of TikTok, see how one editor tested out four viral fashion trends.

This post was originally published on an earlier date and has since been updated.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.