A Shoppable Guide to Every Fashion Item That Has Gone Viral on TikTok
Saying we're TikTok-obsessed at Who What Wear is like saying the sky is blue… duh. Thanks to the platform's nature, anything has the potential to go viral no matter how big or small of a following you have, which means that on the fashion side of the app, something as simple as a pair of Amazon leggings or a certain styling hack can be cause for internet frenzy.
We've witnessed countless clothing items go viral, and honestly, we continue to notice new items each time we log on. So we went ahead and did what we always do and made a shopping guide to the most popular TikTok fashion items to date. Of course, this is by no means a comprehensive list, which is why we're committed to updating it whenever we notice new pieces start to bubble up (which, let's face it, is all the time). In fact, I wouldn't be surprised if five more things go viral by the time this roundup is published because that's just how the internet works.
With that, continue on to see our by-no-means-exhaustive list of every fashion item that has achieved viral status on TikTok, and shop them, too, if you want to see what all the hype is about.
I'll admit I bought these because TikTok told me to, and I can't speak more highly of them. Well-fitting, comfortable, and cool? Check, check, and check.
Three-piece swimsuits are trending hard right now, in part because of this pretty and affordable option.
These aren't just any old Zara jeans; they're the Zara jeans everyone seems to have.
Word of this expensive-looking necklace seemed to spread like wildfire on my FYP.
Thanks to TikTok, these crossover leggings sold out multiple times, but they're officially back, so you better act fast.
If you're on fashion TikTok, you've definitely seen this It girl–approved dress.
According to Amazon, sales of this bikini spiked after several TikTok creators featured it in their videos.
Loose jeans are trending right now, and everyone is raving about this Zara pair.
Everyone needs an easy dress like this in their closet, especially for summer.
Truth be told, this $20 Zara bodysuit went viral pre-TikTok, but the versatile staple is now understandably making waves all over the app.
These seem to suit everyone, so it's no surprise they low-key blew up on TikTok.
If @itsmetinx didn't influence you to add these to your Amazon cart, are you even on TikTok?
Speaking of TikTok, see how one editor tested out four viral fashion trends.
This post was originally published on an earlier date and has since been updated.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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