In my 36 years, I can't recall a time when Nike sneakers weren't popular. Everyone loves them. But I also can't recall a time when Nike clothing and accessories have been as popular as they are right now. My Instagram is flooded with stylish people wearing Nike gear, and I'm not just talking about the socks (which are still constantly sold out).
So what's behind the big Nike everything craze? A few things, as I see it. For starters, comfort has been the biggest buzzword in fashion this year, given the circumstances the global health crisis has put us in. Also, I happen to think that Nike is just making cooler stuff. They seem to have a firm grasp on the wearable, affordable streetwear sector and just continue to give the people what they want (i.e. sweatshorts, matching sets, and more cool socks). As a result, retailers can hardly keep certain Nike pieces in stock. I basically online shop for a living and do frequent checks of the Nike inventory on the likes of Nordstrom, Urban Outfitters, and its own e-commerce site, and I've noticed quite a few hot items. Keep scrolling to shop them before they fly out of stock again, and see some of my favorite Nike outfit inspiration via Instagram while you're at it.
The tennis player trend came out of nowhere but is only getting bigger.
My favorite bike shorts now come in more colors, and I'm excited about it.
If you need me I'll just be over here thinking of all the cool ways to style this.
Summer 2020 will be long remembered as the summer of Nike sweatshorts.
Meet the new color of everyone's favorite sweatshorts.
Cute outfit.
Nike head-to-toe? Based on this look, it seems like a great idea.
I bought these immediately when I first saw them.
It can be argued that nylon running shorts are the new sweatshorts.
A Nike windbreaker is a great thing to have in your closet.
If Net-a-Porter stocks it, you know it's cool.
Seems useful, don't you think?
The square neck is what sold me on this.
This is an excellent use of those Nike socks you probably acquired this summer.
Cute with socks and sneakers, as you can see.
You can get these on Amazon, so that's fun.
Vintage Nike vibes.
Celebrities like Bella Hadid will never tire of Air Force 1s.
I don't typically like T-shirt dresses, but I think I do now.
These are selling FAST, so don't hesitate.
There's nothing wrong with keeping it simple and cozy.
The longer length is chic.
I found your new fall sneakers (you're welcome!).
My Nike baseball cap is on frequent rotation this summer.
Such a dad hat, in the best way possible.
Next up: I'm 5'4" and these are the only bike shorts I'll wear.
I think I might need this one too. Just take all my money, Nike.
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Gwyneth Paltrow Wore My Fave $90 Nike Sneakers in ParisClassic.
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Naomi Osaka Is Bridging the Gap Between Court and Street StyleThe 26-year-old is currently playing in the US Open.
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The 32 Best Sneakers to Buy From New Balance, Adidas, and Nike Right NowNothing here is over $250.
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Dakota Johnson Wore the Elegant Dress Trend That Goes With Heels *and* SneakersTalk about versatile.
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Dakota Johnson Just Wore the Sneaker Trend That's Coming for Your SambasThe '70s are so back.
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I Live in Venice Beach, Where Low-Key Style Is It—These Outfits HitThe living is easy.
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I Just Came Back From Copenhagen—This Is the Sneaker Trend I Spotted EverywhereHint: It involves color.
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The 5 Most Valuable Fashion Brands in the World, According to a New ReportCan you guess which company took the top spot?
