I'm Obsessed With Jewelry—These Are My Favorite Brands for Every Budget
If by any chance you read my recent story the types of jewelry that will never go out of style, then you’ve already heard me rant about how much I love it. If you haven’t, well, there’s the gist of it—I love jewelry! Whether it’s trendy and affordable pieces, timeless investments, or, in the case of some brands and baubles, a mix of both, I can’t help but fawn over the stuff and have slowly grown my own collection over the years.
For that reason, I’m often getting asked where to find different pieces at all price points, so today I thought I’d put all my favorite brands in one easy-to-reference story. From the Cartiers and Bulgaris of the jewelry world to the affordable brands that look shockingly expensive, just keep scrolling to see, read about, and shop all 16 of them.
Vrai & Oro
I wear my Vrai & Oro letter pendant every single day and still manage to get complimented on it regularly. Beyond that, I love the quality and how I never have to worry about it tarnishing. If you're looking for an entry-level investment piece, this brand is a great place to start.
Shashi
For years, Shashi has been my go-to for affordable versions of both of-the-moment and classic pieces. It has everything from timeless to trendy, with most pieces coming in under $100.
Cartier
In terms of luxury brands, few come close to Cartier. I consider it to be the ultimate investment when it comes to jewelry or watches.
Wald Berlin
For high-quality jewelry that's also fun and unique, I always turn to Wald. It's one of those brands that sets trends rather than following them, and it doesn't hurt that it names all its pieces after hit songs from the '90s.
Ariel Gordon
Another necklace I never take off is my Ariel Gordon signet. Whether you personalize them or not, her pieces just have this heirloom effect that makes them seem as though they've been part of you for years.
Azlee
One of the first "major" pieces of jewelry I ever bought myself was my Azlee Illuminate Bracelet. I don't know how to describe it in one word but, like all her jewelry it's so unique in a way that you never get sick of.
Tiffany & Co.
I'm always amazed by Tiffany & Co's ability to keep up with the times while still staying true to its core design values and levels of craftsmanship. Every time the brand comes out with a new collection, I love it more than the last.
Cinco
Whether you realize it or not, you probably scroll past several Cinco pieces every time you get on Instagram. The best part, however, is that unlike a lot of other Insta-famous brands, its pieces are as affordable as they are cool.
Anita Ko
I've been coveting Anita Ko's celeb-approved pieces for years, and likely will never stop! Her signature leaf ring is just one of her many designs that stops me in my tracks every time I come across it. Her unique takes on the tennis bracelet do as well.
Laura Lombardi
Every time I'm working on a story and want to include a chunky, gold-tone jewelry piece that's not outrageously expensive, I look to Laura Lombardi's cool selection. It goes without saying that it never disappoints.
Roxanne Assoulin
Roxanne Assoulin's jewelry is literally designed to put a smile on your face, and that's exactly what it does. Whether you opt for a colorful bracelet, playful necklace, or striking statement earrings, you can't go wrong.
The Last Line
Fine jewelry and fun don't usually go hand in hand, unless it's through L.A. label, The Last Line.
Adornmonde
Another go-to of mine for affordable versions of any and all jewelry trends is Adornmonde. Right now, its half-pearl, half-chain necklace is heavy on my rotation.
Timeless Pearly
Timeless Pearly is already an editor favorite but will soon be an everyone favorite thanks to the endorsement of e-tailers like Matchesfashion, Moda Operandi, and more.
Bulgari
Anyone who loves jewelry can tell you simply that Bulgari is goals. Its snake-inspired Serpenti collection is especially heart-stopping, you ask me.
Stella And Bow
I can't tell you how many times I've had to repeat to people that my rainbow Stella & Bow ring is only $60. It truly looks 10 times the price.
Up next? Seven jewelry investments that will never, ever go out of style.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.
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