The 13 Most Popular Denim Brands in NYC

last updated 23 August 2019

Don't put it past New Yorkers to wear the heck out of all the latest trends, and don't put it past them to wear jeans every day either. This city is a hectic one, so sometimes throwing on the same pair of jeans you've worn for the last four days in a row is the only outfit your brain has time to assemble. According to the stylish New Yorkers below, that's more than alright so long as they're wearing the denim brands they are madly in love with. Curious what they are? We were too.

Ahead, we got the inside scoop on all the denim brands these top fashion insiders are planning on wearing all season long. If you're in the market for a new pair of jeans, look no further than the carefully curated list of denim brands ahead. From classics like Agolde to newbies like Still Here New York, these ladies have officially proven that when it comes to denim, the sky is the limit and these brands are the best.

AMO

"I’ve recently rejoined the cult of ripped jeans and I’ve got to say, I’m pretty happy about it. This Amo style is the perfect degree of slouchy, but the straight silhouette still elongates my legs (a must on my denim checklist). Just throw on a cropped tank and chunky sandals and you’re good to go.” — Hannah Baxter, Senior Beauty Editor, Couveteur

Shop her pick:

Amo

Layla Charmer with Destroy23

Cotton Citizen

"My go-to pant silhouette this summer has been a straight wide leg with a relaxed fit. (Extra points if they're a little too long.) In addition to the trousers I've had on rotation all summer, these boyfriend jeans from Cotton Citizen have also made the cut. Their bright whitewash, contrast stitch, and baggy fit are the ultimate dose of cool when it comes to wearing white jeans all summer long, no matter the occasion." — Madeline Fass, Associate Market Editor, Vogue.com

Shop her pick:

Cotton Citizen

Boyfriend Jean

Ganni

"These jeans have been my summer staple because they are just the right amount of spice, and I fully plan on wearing them throughout fall as well!! Are they jeans? Work pants!? All of the above. Also, how is the tie-dye so good? We love them." — Bianca Valle, Influencer

Shop her pick:

Ganni

High-Rise Wide-Leg Jeans

Mother

"Mother Denim! I never thought I would be a wide-leg jeans kind of person, but these are so special I couldn't help myself. I'm short so had to go get these hemmed (didn't want to risk making a mistake while cutting it myself), and now they're my unexpected go-to jeans. They don't swallow you like you would expect them to and hug in all of the right places. I'm a huge fan of the brand's Mystical collection right now—it's so thoughtful down to the lil crystal pouches they give you." — Michelle Li, Fashion and Beauty Market Editor, Teen Vogue

Shop her pick:

Mother Denim

The Enchanter

Still Here New York

"I've been living in the original Tate Crop from Still Here New York. I don't typically like light-wash jeans, but these are the exception—they pair super well with anything from white tanks to knits and are a not-too-tight, not-too-loose mom jean that feels better than even your favorite vintage pair. I can't take them off!" — Alyssa Coscarelli, Influencer

Shop her pick:

Still Here New York

Tate Crop Original

SLVRLAKE

"My favorite denim brands right now are Trave and SLVRLAKE. When it comes to denim, fit is everything, and these two brands really know how to how to make denim that not only fits like the perfect vintage denim but also lasts wear after wear and wash after wash." — Anny Choi, Market Editor, Vogue

Shop her pick:

SLVRLAKE Denim

London Distressed High-Rise Straight-Leg Jeans

Trave

"I.J. Kim who is the founder of Trave comes from an engineering background and has a super-unique approach when constructing jeans. Both brands specialize in trendless grown-up jeans that I am a huge fan of. I lived in them all summer and plan to live in them into fall!" — Anny Choi

Shop her pick:

TRAVE

Gloria Shorts

Agolde

"I’ve actually been living in Agolde for probably the last 12 months, and my obsession is showing no signs of slowing down. I wear the brand's pinch jeans almost every day at the moment, and I think the boyfriend cut might become my go-to for fall. They look like they’d be perfect for styling with layering turtlenecks and sweaters."—Nicole Akhtarzad Eshaghpour, Market Editor, Who What Wear

Shop her pick:

Agolde

Boyfriend jeans

AYR

"I'm obsessed with the fit of my new AYR jeans! They are light and have a bit of stretch, so I don't have to worry about how they will fit me by the end of the day. I definitely want to buy a few more pairs. I'm currently eyeing the overalls and the New Wave. I love a vintage fit." — Jade Vallario, Accessories Editor, Elle

Shop her pick:

AYR

The New Wave

Moussy

"I am forever loyal to my Moussy jeans, which are the elusive combination of non-stretch but still insanely comfortable. Wearing them feels like the denim equivalent of your favorite worn-in T-shirt. I know that sounds impossible, but trust me." — Harling Ross, Fashion Director and Brand Strategist, Man Repeller

Shop her pick:

Moussy Vintage

MV Odessa Wide Straight Jeans

Levi's

"I'm a Levi's girl! Not only do I buy its vintage high-rise styles in bulk, but I'm also a fan of the cutoffs and ultra-high-rise Wedgie jeans, which I swear look good on everyone." — Aemilia Madden, Senior Fashion Editor, The Zoe Report

Shop her pick:

Levis

Wedgie Icon

Re/Done

"My favorite denim right now is Re/Done, but it’s really too expensive so I buy it on The Real Real or save my money on jeans I’ve been eyeing for a while. They also have really good sales. Other denim brands I love are Still Here (you can find their account on my insta), vintage Levi’s from Awoke Vintage, and every single pair of Eckhaus Latta pants. I’ve yet to buy a pair, but I’m saving up!"

Shop her pick:

Re/Done

High Rise Rigid Stove Pipe Jeans

Paige

"My Paige jeans are honestly some of the most comfortable jeans I own. I have too many pairs to count because of this and plan on utilizing them as my official go-tos come the fall season."—Lauren Eggertsen, Fashion Editor, Who What Wear

Shop her pick:

Paige

Sarah Slim Crop

Next up, shop the eight best under-$100 purchases our editors have made so far this year.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.