I'm Predicting H&M's Next 31 Cult-Favorite Pieces
Even if your clothing budget only allows for one new item the whole summer, I want to help make sure your purchase is the best one you could possibly find. And, of course, if you're lucky enough to be able to invest in multiple pieces for the new season, I've got you covered there too. After predicting Nordstrom's next big hits last month, I've now set my sights on H&M since I know our readers love to shop there too.
It can be overwhelming sifting through a retailer's vast selection. Right now, H&M has 1014 dresses, 893 tops, and 204 shorts in stock. But you don't have to look through all of them, because I just narrowed down the pieces I believe will become top sellers. With seven years of fashion-editor experience under my belt, it's safe to say I know the makings of a big hit. Scroll down to shop my 31 favorite pieces and learn why I love each one.
Smocking is a huge trend right now and this charming top is a great way to test-drive the look. Plus, it also comes in classic black.
This affordable bikini top also comes in baby pink, yellow, and light green. Shop the matching Bikini Bottoms ($6) or Brazilian Bikini Bottoms ($13).
Thanks to the puffed sleeves and pointy collar, this isn't your average denim shirt.
Culottes are a Kate Middleton–approved trend, in case you were wondering.
This charming off-the-shoulder top also comes in a sweet pale yellow.
There's no doubt in my mind that this bow-bedecked blouse will sell like crazy. It also comes in black and white if you prefer neutrals.
I dare you to find a $35 skirt that looks more expensive than this beaut.
I've never met a puff-sleeve I didn't like. This adorable minidress is such a steal at $40.
Just add a pair of white denim shorts and you're the epitome of summer style.
This poufy pink dress reminds me of Villanelle's iconic frock in Killing Eve.
This ribbed tank top is giving me some '70s vibes. Bonus points if you wear it with wide-leg jeans.
Picture wearing this dress sipping piña coladas poolside in Mexico. Even when you snap back to reality, it's still a worthy buy for summer weekends.
When you already have a virtual cart full of pieces, you'll hardly notice the addition of this $3 tube top.
Sun, sun, sun, here it comes.
Available in more sizes here.
I always look forward to the time of year when I fold up my jeans and bust out my denim shorts.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.